Typically, companies applied a passive engagement method with consumers. In other words, customer support only responds to complaining consumers – but never initiate any conversations or look for feedback. While this method was fine for a long while, it doesn’t work anymore with millennials. Users want to communicate with attentive brands who have a 24/7 support system and they won’t settle for anything less.
Now, with the rise of website chatbots, this trend of two-way conversations can be taken to a whole new level. Conversational marketing can be done across many channels, such as over the phone or via SMS. However, an increasing number of companies are leveraging social media to drive their conversational marketing strategy to distinguish their brand and solidify their brand’s voice and values. When most people refer to conversational marketing, they’re talking about interactions started using chatbots and live chat – that move to personal conversations.
The trained neural network is less code than an comparable algorithm but it requires a potentially large matrix of “weights”. In a relatively small sample, where the training sentences have 150 unique words and 30 classes this would be a matrix of 150x30. Imagine multiplying a matrix of this size 100,000 times to establish a sufficiently low error rate. This is where processing speed comes in.
These are one of the major tools applied in machine learning. They are brain-inspired processing tools that actually replicate how humans learn. And now that we’ve successfully replicated the way we learn, these systems are capable of taking that processing power to a level where even greater volumes of more complex data can be understood by the machine.
A very common request that we get is people want to practice conversation, said Duolingo's co-founder and CEO, Luis von Ahn. The company originally tried pairing up non-native speakers with native speakers for practice sessions, but according to von Ahn, "about three-quarters of the people we try it with are very embarrassed to speak in a foreign language with another person."
These are one of the major tools applied in machine learning. They are brain-inspired processing tools that actually replicate how humans learn. And now that we’ve successfully replicated the way we learn, these systems are capable of taking that processing power to a level where even greater volumes of more complex data can be understood by the machine.
Alexander J Porter is Head of Copy for Paperclip Digital - Sydney’s boutique agency with bold visions. Bringing a creative flair to everything that he does, he wields words to weave magic connections between brands and their buyers. With extensive experience as a content writer, he is constantly driven to explore the way language can strike consumers like lightning.

Chatbots currently operate through a number of channels, including web, within apps, and on messaging platforms. They also work across the spectrum from digital commerce to banking using bots for research, lead generation, and brand awareness. An increasing amount of businesses are experimenting with chatbots for e-commerce, customer service, and content delivery.
I would like to extend an invitation to business leaders facing similar challenges to IoT Exchange in Sydney on 23-24 July 2019. It’s a great opportunity to engage in stimulating discussions with IBM staff, business partners and customers, and to network with your peers. You’ll participate in two full days of learning about new technologies through 40 information packed sessions. ...read more
What if you’re creating a bot for a major online clothing retailer? For starters, the bot will require a greeting (“How can I help you?”) as well as a process for saying its goodbyes. In between, the bot needs to respond to inputs, which could range from shopping inquiries to questions about shipping rates or return policies, and the bot must possess a script for fielding questions it doesn’t understand.
According to the Journal of Medical Internet Research, "Chatbots are [...] increasingly used in particular for mental health applications, prevention and behavior change applications (such as smoking cessation or physical activity interventions).".[48] They have been shown to serve as a cost-effective and accessible therapeutic agents for indications such as depression and anxiety.[49] A conversational agent called Woebot has been shown to significantly reduce depression in young adults.[50]
As the above chart (source) illustrates, email click-rate has been steadily declining. Whilst open rates seem to be increasing - largely driven by mobile - the actual engagement from email is nosediving. Not only that, but it's becoming more and more difficult to even reach someone's email inbox; Google's move to separate out promotional emails into their 'promotions' tab and increasing problems of email deliverability have been top reasons behind this.
It’s best to have very specific intents, so that you’re clear what your user wants to do, but to have broad entities – so that the intent can apply in many places. For example, changing a password is a common activity (a narrow intent), where you change your password might be many different places (broad entities). The context then personalises the conversation based on what it knows about the user, what they’re trying to achieve, and where they’re trying to do that.
The progressive advance of technology has seen an increase in businesses moving from traditional to digital platforms to transact with consumers. Convenience through technology is being carried out by businesses by implementing Artificial Intelligence (AI) techniques on their digital platforms. One AI technique that is growing in its application and use is chatbots. Some examples of chatbot technology are virtual assistants like Amazon's Alexa and Google Assistant, and messaging apps, such as WeChat and Facebook messenger.

Our team of IT marketing professionals and digital enthusiasts are passionate about semantic technology and cognitive computing and how it will transform our world. We’ll keep you posted on the latest Expert System products, solutions and services, and share the most interesting information on semantics, cognitive computing and AI from around the web, and from our rich library of white papers, customer case studies and more.
[In] artificial intelligence ... machines are made to behave in wondrous ways, often sufficient to dazzle even the most experienced observer. But once a particular program is unmasked, once its inner workings are explained ... its magic crumbles away; it stands revealed as a mere collection of procedures ... The observer says to himself "I could have written that". With that thought he moves the program in question from the shelf marked "intelligent", to that reserved for curios ... The object of this paper is to cause just such a re-evaluation of the program about to be "explained". Few programs ever needed it more.[8]
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