As people research, they want the information they need as quickly as possible and are increasingly turning to voice search as the technology advances. Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about. Ultimately, they now have the control — the ability to opt out, block, and unfollow any brand that betrays their trust.
There are different approaches and tools that you can use to develop a chatbot. Depending on the use case you want to address, some chatbot technologies are more appropriate than others. In order to achieve the desired results, the combination of different AI forms such as natural language processing, machine learning and semantic understanding may be the best option.
Cheyer explains Viv like this. Imagine you need to pick up a bottle of wine that goes well with lasagna on the way to your brother's house. If you wanted to do that yourself, you'd need to determine which wine goes well with lasagna (search #1) then find a wine store that carries it (search #2) that is on the way to your brother's house (search #3). Once you have that figured out, you have to calculate what time you need to leave to stop at the wine store on the way (search #4) and still make it to his house on time.
On the other hand, early adoption can be somewhat of a curse. In 2011, many companies and individuals, myself included, invested a lot of time and money into Google+, dubbed to be bigger than Facebook at the time. They acquired over 10 million new users within the first two weeks of launch and things were looking positive. Many companies doubled-down on growing a community within the platform, hopeful of using it as a new and growing acquisition channel, but things didn't exactly pan out that way.
Other companies explore ways they can use chatbots internally, for example for Customer Support, Human Resources, or even in Internet-of-Things (IoT) projects. Overstock, for one, has reportedly launched a chatbot named Mila to automate certain simple yet time-consuming processes when requesting for a sick leave. Other large companies such as Lloyds Banking Group, Royal Bank of Scotland, Renault and Citroën are now using automated online assistants instead of call centres with humans to provide a first point of contact. A SaaS chatbot business ecosystem has been steadily growing since the F8 Conference when Zuckerberg unveiled that Messenger would allow chatbots into the app.
Consider why someone would turn to a bot in the first place. According to an upcoming HubSpot research report, of the 71% of people willing to use messaging apps to get customer assistance, many do it because they want their problem solved, fast. And if you've ever used (or possibly profaned) Siri, you know there's a much lower tolerance for machines to make mistakes.
“They’re doing things we’re simply not doing in the U.S. Imagine if you were going to start a city from scratch. Rather than having to deal with all the infrastructure created 200 years ago, you could hit the ground running on the latest technology. That’s what China’s doing — they’re accessing markets for the first time through mobile apps and payments.” — Brian Buchwald, CEO of consumer intelligence firm Bomoda
H&M’s consistent increased sales over the past year and its August announcement to launch an eCommerce presence in Canada and South Korea during the fall of 2016, along with 11 new H&M online markets (for a total of 35 markets by the end of the year), appear to signify positive results for its chatbot implementation (though direct correlations are unavailable on its website).
One of the more talked about integrations has been Taco Bell‘s announcement that it is working on a Slackbot (appropriately named Tacobot) which will not only take your Gordita Supreme order but will do it with the same “witty personality you’d expect from Taco Bell.” Consumer demand for such a service remains to be seen, but it hints at the potential for brands to leverage Slack’s platform and growing audience.
Modern chatbots are frequently used in situations in which simple interactions with only a limited range of responses are needed. This can include customer service and marketing applications, where the chatbots can provide answers to questions on topics such as products, services or company policies. If a customer's questions exceed the abilities of the chatbot, that customer is usually escalated to a human operator.
Love them or hate them, chatbots are here to stay. Chatbots have become extraordinarily popular in recent years largely due to dramatic advancements in machine learning and other underlying technologies such as natural language processing. Today’s chatbots are smarter, more responsive, and more useful – and we’re likely to see even more of them in the coming years.
As the above chart (source) illustrates, email click-rate has been steadily declining. Whilst open rates seem to be increasing - largely driven by mobile - the actual engagement from email is nosediving. Not only that, but it's becoming more and more difficult to even reach someone's email inbox; Google's move to separate out promotional emails into their 'promotions' tab and increasing problems of email deliverability have been top reasons behind this.