WeChat was created by Chinese holding company Tencent three years ago. The product was created by a special projects team within Tencent (who also owns the dominant desktop messaging software in China, QQ) under the mandate of creating a completely new mobile-first messaging experience for the Chinese market. In three short years, WeChat has exploded in popularity and has become the dominant mobile messaging platform in China, with approximately 700M monthly active users (MAUs).
As the above chart (source) illustrates, email click-rate has been steadily declining. Whilst open rates seem to be increasing - largely driven by mobile - the actual engagement from email is nosediving. Not only that, but it's becoming more and more difficult to even reach someone's email inbox; Google's move to separate out promotional emails into their 'promotions' tab and increasing problems of email deliverability have been top reasons behind this.
The fact that you can now run ads directly to Messenger is an enormous opportunity for any business. This skips the convoluted and leaky process of trying to acquire someone's email address to nurture them outside of Facebook's platform. Instead, you can retain the connection with someone inside Facebook and improve the overall conversion rates to receiving an engagement.
But, as any human knows, no question or statement in a conversation really has a limited number of potential responses. There is an infinite number of ways to combine the finite number of words in a human language to say something. Real conversation requires creativity, spontaneity, and inference. Right now, those traits are still the realm of humans alone. There is still a gamut of work to finish in order to make bots as person-centric as Rogerian therapists, but bots and their creators are getting closer every day.
Build a bot directly from one of the top messaging apps themselves. By building a bot in Telegram, you can easily run a bot in the application itself. The company recently open-sourced their chatbot code, making it easy for third-parties to integrate and create bots of their own. Their Telegram API, which they also built, can send customized notifications, news, reminders, or alerts. Integrate the API with other popular apps such as YouTube and Github for a unique customer experience.
Context: When a NLU algorithm analyzes a sentence, it does not have the history of the user conversation. It means that if it receives the answer to a question it has just asked, it will not remember the question. For differentiating the phases during the chat conversation, it’s state should be stored. It can either be flags like “Ordering Pizza” or parameters like “Restaurant: ‘Dominos’”. With context, you can easily relate intents with no need to know what was the previous question.
Chatbots could be used as weapons on the social networks such as Twitter or Facebook. An entity or individuals could design create a countless number of chatbots to harass people. They could even try to track how successful their harassment is by using machine-learning-based methods to sharpen their strategies and counteract harassment detection tools.
How can our business leverage technology to better and more often engage younger audiences with our products and services? H&M is one of several retailers experimenting with and leveraging chatbots as a mobile marketing opportunity – according to a report by Accenture, 32 percent of the world (a large portion of the population 29 years old and younger) uses social media daily and 80 percent of that time is via mobile.
How: this involves creating a basic content block within Chatfuel that has a discount code within it. Instead of giving all users of the bot the same experience, you can direct them through to specific parts of the conversation (or 'blocks'). Using the direct link to your content block, you'll be able to create CTAs on your website that direct people straight into Messenger to get a discount code (more info here).
Lack contextual awareness. Not everyone has all of the data that Google has – but chatbots today lack the awareness that we expect them to have. We assume that chatbot technology will know our IP address, browsing history, previous purchases, but that is just not the case today. I would argue that many chatbots even lack basic connection to other data silos to improve their ability to answer questions.
An Internet bot, also known as a web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyzes and files information from web servers at many times the speed of a human. More than half of all web traffic is made up of bots.
If a text-sending algorithm can pass itself off as a human instead of a chatbot, its message would be more credible. Therefore, human-seeming chatbots with well-crafted online identities could start scattering fake news that seem plausible, for instance making false claims during a presidential election. With enough chatbots, it might be even possible to achieve artificial social proof.
One of the most thriving eLearning innovations is the chatbot technology. Chatbots work on the principle of interacting with users in a human-like manner. These intelligent bots are often deployed as virtual assistants. The best example would be Google Allo - an intelligent messaging app packed with Google Assistant that interacts with the user by texting back and replying to queries. This app supports both voice and text queries.
The term "ChatterBot" was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs. Today, most chatbots are accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations' apps and websites. Chatbots can be classified into usage categories such as conversational commerce (e-commerce via chat), analytics, communication, customer support, design, developer tools, education, entertainment, finance, food, games, health, HR, marketing, news, personal, productivity, shopping, social, sports, travel and utilities.