To inspire your first (or next) foray into the weird and wonderful world of chatbots, we've compiled a list of seven brands whose bot-based campaigns were fueled by an astute knowledge of their target audiences and solid copywriting. Check them out below, and start considering if a chatbot is the right move for your own company's next big marketing campaign.

Many expect Facebook to roll out a bot store of some kind at its annual F8 conference for software developers this week, which means these bots may soon operate inside Messenger, its messaging app. It has already started testing a virtual assistant bot called “M,” but the product is only available for a few people and still primarily powered by humans.


Clare.AI is a frontend assistant that provides modern online banking services. This virtual assistant combines machine learning algorithms with natural language processing. The Clare.AI algorithm is trained to respond to customer service FAQs, arrange appointments, conduct internal inquiries for IT and HR, and help customers control their finances via their favorite messaging apps (WhatsApp, Facebook, WeChat, etc.). It can even draw a chart showing customers how they’ve spent their money.
Telegram launched its bot API in 2015, and launched version 2.0 of its platform in April 2016, adding support for bots to send rich media and access geolocation services. As with Kik, Telegram’s bots feel spartan and lack compelling features at this point, but that could change over time. Telegram has also yet to add payment features, so there are not yet any shopping-related bots on the platform.
Utility bots solve a user's problem, whatever that may be, via a user-prompted transaction. The most obvious example is a shopping bot, such as one that helps you order flowers or buy a new jacket. According to a recent HubSpot Research study, 47% of shoppers are open to buying items from a bot. But utility bots are not limited to making purchases. A utility bot could automatically book meetings by scanning your emails or notify you of the payment subscriptions you forgot you were signed up for.

For designing a chatbot conversation, you can refer this blog — “How to design a conversation for chatbots.” Chatbot interactions are segmented into structured and unstructured interactions. As the name suggests, the structured type is more about the logical flow of information, including menus, choices, and forms into account. The unstructured conversation flow includes freestyle plain text. Conversations with family, colleagues, friends and other acquaintances fall into this segment. Developing scripts for these messages will follow suit. While developing the script for messages, it is important to keep the conversation topics close to the purpose served by the chatbot. For the designer, interpreting user answers is important to develop scripts for a conversational user interface. The designer also turns their attention to close-ended conversations that are easy to handle and open-ended conversations that allow customers to communicate naturally.
Intents: It is basically the action chatbot should perform when the user say something. For instance, intent can trigger same thing if user types “I want to order a red pair of shoes”, “Do you have red shoes? I want to order them” or “Show me some red pair of shoes”, all of these user’s text show trigger single command giving users options for Red pair of shoes.
ALICE – which stands for Artificial Linguistic Internet Computer Entity, an acronym that could have been lifted straight out of an episode of The X-Files – was developed and launched by creator Dr. Richard Wallace way back in the dark days of the early Internet in 1995. (As you can see in the image above, the website’s aesthetic remains virtually unchanged since that time, a powerful reminder of how far web design has come.) 
As discussed earlier here also, each sentence is broken down into different words and each word then is used as input for the neural networks. The weighted connections are then calculated by different iterations through the training data thousands of times. Each time improving the weights to making it accurate. The trained data of neural network is a comparable algorithm more and less code. When there is a comparably small sample, where the training sentences have 200 different words and 20 classes, then that would be a matrix of 200×20. But this matrix size increases by n times more gradually and can cause a huge number of errors. In this kind of situations, processing speed should be considerably high.
Chatbots – also known as “conversational agents” – are software applications that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person. There are two primary ways chatbots are offered to visitors: via web-based applications or standalone apps. Today, chatbots are used most commonly in the customer service space, assuming roles traditionally performed by living, breathing human beings such as Tier-1 support operatives and customer satisfaction reps.
Canadian and US insurers have a lot on their plates this year.  They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.  These disruptors are spurring lots of activity in insurance digital labs, insurance venture capital arms, and […]
In a new report from Business Insider Intelligence, we explore the growing and disruptive bot landscape by investigating what bots are, how businesses are leveraging them, and where they will have the biggest impact. We outline the burgeoning bot ecosystem by segment, look at companies that offer bot-enabling technology, distribution channels, and some of the key third-party bots already on offer.
The bottom line is that chatbots have completely transformed the way companies interact with their consumers. And guess what? This is just the very beginning. And the truth is that even though to some company leaders it may seem challenging to incorporate the omnichannel customer experience, it opens up a fantastic opportunity that allows businesses to engage with customers in a fresh, modern way. The outcome of this may prove to be an excellent opportunity to build more meaningful and long-lasting relationships with the customers.
Malicious chatbots are frequently used to fill chat rooms with spam and advertisements, by mimicking human behaviour and conversations or to entice people into revealing personal information, such as bank account numbers. They are commonly found on Yahoo! Messenger, Windows Live Messenger, AOL Instant Messenger and other instant messaging protocols. There has also been a published report of a chatbot used in a fake personal ad on a dating service's website.[44]
Logging. Log user conversations with the bot, including the underlying performance metrics and any errors. These logs will prove invaluable for debugging issues, understanding user interactions, and improving the system. Different data stores might be appropriate for different types of logs. For example, consider Application Insights for web logs, Cosmos DB for conversations, and Azure Storage for large payloads. See Write directly to Azure Storage.
Another benefit is that your chatbot can store information on the types of questions it’s being asked. Not only does this make the chatbot better equipped to answer future questions and upsell additional products, it gives you a better understanding of what your customers need to know to close the deal. With this information, you’ll be better equipped to market more effectively to your customers in the future.

Operator calls itself a “request network” aiming to “unlock the 90% of commerce that’s not on the internet.” The Operator app, developed by Uber co-founder Garrett Camp, connects you with a network of “operators” who act like concierges who can execute any shopping-related request. You can order concert tickets, get gift ideas, or even get interior design recommendations for new furniture. Operator seems to be positioning itself towards “high consideration” purchases, bigger ticket purchases requiring more research and expertise, where its operators can add significant value to a transaction.
Other bots like X.ai can help schedule your meetings for you. Simply add the bot to your email thread, and it will take over back-and-forth conversation needed to schedule a meeting, alert you once it’s been arranged and add it to your calendar. As bot technology improves, the thinking is that bots will be able to automate all kinds of things; perhaps even something as complex as your taxes.
On the other hand, early adoption can be somewhat of a curse. In 2011, many companies and individuals, myself included, invested a lot of time and money into Google+, dubbed to be bigger than Facebook at the time. They acquired over 10 million new users within the first two weeks of launch and things were looking positive. Many companies doubled-down on growing a community within the platform, hopeful of using it as a new and growing acquisition channel, but things didn't exactly pan out that way.
Customer service departments in all industries are increasing their use of chatbots, and we will see usage rise even higher in the next year as companies continue to pilot or launch their own versions of the rule-based digital assistant. What are chatbots? Forrester defines them as autonomous applications that help users complete tasks through conversation.   […]
Because chatbots are predominantly found on social media messaging platforms, they're able to reach a virtually limitless audience. They can reach a new customer base for your brand by tapping into new demographics, and they can be integrated across multiple messaging applications, thus making you more readily available to help your customers. This, in turn, opens new opportunities for you to increase sales.
Businesses are no exception to this rule. As more and more users now expect and prefer chat as a primary mode of communication, we’ll begin to see more and more businesses leveraging conversational AI to achieve business goals—just as Gartner predicts. It’s not just for the customer; your business can reduce operational costs and scale operations as well.
Beyond users, bots must also please the messaging apps themselves. Take Facebook Messenger. Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users. If standing out among the 100,000 other bots on the platform wasn't difficult enough, we can assume Messenger will only feature bots that don't detract people from the platform.
Haptik is one of the world's largest Conversational AI platforms reaching over 30 million devices monthly. The company has been at the forefront of the paradigm shift from apps to chatbots, having built a robust set of technology and tools that enable any type of conversational application. Our platform processed over a billion interactions to date and helps enterprises leverage the power of AI to automate critical business processes like Concierge, Customer Support, Lead Generation and E-commerce.
When we open our news feed and find out about yet another AI breakthrough—IBM Watson, driverless cars, AlphaGo — the notion of TODA may feel decidedly anti-climatic. The reality is that the current AI is not quite 100% turnkey-ready for TODA. This will soon change due to two key factors: 1) businesses want it, and 2) businesses have abundant data, the fuel that the current state-of-the-art machine learning techniques need to make AI work.

The components of this infrastructure need to be networked and monitored by a dedicated Electrical Power Monitoring System (EPMS) to help avoid downtime or understand what … Continue Reading...


I will not go into the details of extracting each feature value here. It can be referred from the documentation of rasa-core link that I provided above. So, assuming we extracted all the required feature values from the sample conversations in the required format, we can then train an AI model like LSTM followed by softmax to predict the next_action. Referring to the above figure, this is what the ‘dialogue management’ component does. Why LSTM is more appropriate? — As mentioned above, we want our model to be context aware and look back into the conversational history to predict the next_action. This is akin to a time-series model (pls see my other LSTM-Time series article) and hence can be best captured in the memory state of the LSTM model. The amount of conversational history we want to look back can be a configurable hyper-parameter to the model.
To envision the future of chatbots/virtual assistants, we need to take a quick trip down memory lane. Remember Clippy? Love him or hate him, he’s ingrained in our memory as the little assistant who couldn’t (sorry, Clippy.).  But someday, this paper clip could be the chosen one. Imagine with me if you will a support agent speaking with a customer over the phone, or even chat support. Clippy could be listening in, reviewing the questions the customer is posing, and proactively providing relevant content to the support agent. Instead of digging around from system to system, good ‘ole Clippy would have their back, saving them the trouble of hunting down relevant information needed for the task at hand.
A very common request that we get is people want to practice conversation, said Duolingo's co-founder and CEO, Luis von Ahn. The company originally tried pairing up non-native speakers with native speakers for practice sessions, but according to von Ahn, "about three-quarters of the people we try it with are very embarrassed to speak in a foreign language with another person."
Aside from being practical and time-convenient, chatbots guarantee a huge reduction in support costs. According to IBM, the influence of chatbots on CRM is staggering.  They provide a 99 percent improvement rate in response times, therefore, cutting resolution from 38 hours to five minutes. Also, they caused a massive drop in cost per query from $15-$200 (human agents) to $1 (virtual agents). Finally, virtual agents can take up an average of 30,000+ consumers per month.

Another reason is that Facebook, which has 900 million Messenger users, is expected to get into bots. Many see this as a big potential opportunity; where Facebook goes, the rest of the industry often follows. Slack, which lends itself to bot-based services, has also grown dramatically to two million daily users, which bot makers and investors see as a potentially lucrative market.
In the early 90’s, the Turing test, which allows determining the possibility of thinking by computers, was developed. It consists in the following. A person talks to both the person and the computer. The goal is to find out who his interlocutor is — a person or a machine. This test is carried out in our days and many conversational programs have coped with it successfully.
It’s best to have very specific intents, so that you’re clear what your user wants to do, but to have broad entities – so that the intent can apply in many places. For example, changing a password is a common activity (a narrow intent), where you change your password might be many different places (broad entities). The context then personalises the conversation based on what it knows about the user, what they’re trying to achieve, and where they’re trying to do that.
A very common request that we get is people want to practice conversation, said Duolingo's co-founder and CEO, Luis von Ahn. The company originally tried pairing up non-native speakers with native speakers for practice sessions, but according to von Ahn, "about three-quarters of the people we try it with are very embarrassed to speak in a foreign language with another person."
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
The term "ChatterBot" was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations' apps and websites.[2] [3] Chatbots can be classified into usage categories such as conversational commerce (e-commerce via chat), analytics, communication, customer support, design, developer tools, education, entertainment, finance, food, games, health, HR, marketing, news, personal, productivity, shopping, social, sports, travel and utilities.[4]
"From Russia With Love" (PDF). Retrieved 2007-12-09. Psychologist and Scientific American: Mind contributing editor Robert Epstein reports how he was initially fooled by a chatterbot posing as an attractive girl in a personal ad he answered on a dating website. In the ad, the girl portrayed herself as being in Southern California and then soon revealed, in poor English, that she was actually in Russia. He became suspicious after a couple of months of email exchanges, sent her an email test of gibberish, and she still replied in general terms. The dating website is not named. Scientific American: Mind, October–November 2007, page 16–17, "From Russia With Love: How I got fooled (and somewhat humiliated) by a computer". Also available online.
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