Die meisten Chatbots greifen auf eine vorgefertigte Datenbank, die sog. Wissensdatenbank mit Antworten und Erkennungsmustern, zurück. Das Programm zerlegt die eingegebene Frage zuerst in Einzelteile und verarbeitet diese nach vorgegebenen Regeln. Dabei können Schreibweisen harmonisiert (Groß- und Kleinschreibung, Umlaute etc.), Satzzeichen interpretiert und Tippfehler ausgeglichen werden (Preprocessing). Im zweiten Schritt erfolgt dann die eigentliche Erkennung der Frage. Diese wird üblicherweise über Erkennungsmuster gelöst, manche Chatbots erlauben darüber hinaus die Verschachtelung verschiedener Mustererkennungen über sogenannte Makros. Wird eine zur Frage passende Antwort erkannt, kann diese noch angepasst werden (beispielsweise können skriptgesteuert berechnete Daten eingefügt werden – „In Ulm sind es heute 37 °C.“). Diesen Vorgang nennt man Postprocessing. Die daraus entstandene Antwort wird dann ausgegeben. Moderne kommerzielle Chatbot-Programme erlauben darüber hinaus den direkten Zugriff auf die gesamte Verarbeitung über eingebaute Skriptsprachen und Programmierschnittstellen.
A chatbot works in a couple of ways: set guidelines and machine learning. A chatbot that functions with a set of guidelines in place is limited in its conversation. It can only respond to a set number of requests and vocabulary, and is only as intelligent as its programming code. An example of a limited bot is an automated banking bot that asks the caller some questions to understand what the caller wants done. The bot would make a command like “Please tell me what I can do for you by saying account balances, account transfer, or bill payment.” If the customer responds with "credit card balance," the bot would not understand the request and would proceed to either repeat the command or transfer the caller to a human assistant.
Kik Messenger, which has 275 million registered users, recently announced a bot store. This includes one bot to send people Vine videos and another for getting makeup suggestions from Sephora. Twitter has had bots for years, like this bot that tweets about earthquakes as soon as they’re registered or a Domino’s bot that allows you to order a pizza by tweeting a pizza emoji.
Of course, it is not so simple to create an interactive agent that the user will really trust. That’s why IM bots have not replaced all the couriers, doctors and the author of these lines. In this article, instead of talking about the future of chatbots, we will give you a short excursion into the topic of chatbots, how they work, how they can be employed and how difficult it is to create one yourself.

Creating a comprehensive conversational flow chart will feel like the greatest hurdle of the process, but know it's just the beginning. It's the commitment to tweaking and improving in the months and years following that makes a great bot. As Clara de Soto, cofounder of Reply.ai, told VentureBeat, "You're never just 'building a bot' so much as launching a 'conversational strategy' — one that's constantly evolving and being optimized based on how users are actually interacting with it."
Another benefit is that your chatbot can store information on the types of questions it’s being asked. Not only does this make the chatbot better equipped to answer future questions and upsell additional products, it gives you a better understanding of what your customers need to know to close the deal. With this information, you’ll be better equipped to market more effectively to your customers in the future.

Chatbots – also known as “conversational agents” – are software applications that mimic written or spoken human speech for the purposes of simulating a conversation or interaction with a real person. There are two primary ways chatbots are offered to visitors: via web-based applications or standalone apps. Today, chatbots are used most commonly in the customer service space, assuming roles traditionally performed by living, breathing human beings such as Tier-1 support operatives and customer satisfaction reps.


How: instead of asking someone to fill out a form on your website to be contacted by your sales team, you direct them straight into Messenger, where you can ask them some of their contact details and any qualification questions (for example, "How many employees does your company have?"). Depending on what they respond with you could ask if they'd like to arrange a meeting with a salesperson right there and then.

I know what you’re thinking – when will the world of marketing just stand still for a moment and let us all catch up?!?! No such luck, dear readers. No sooner have we all gotten to grips with the fact that we’re going to have to start building live video campaigns into our content marketing strategies, something else comes along that promises to be the next game-changer. And so here we are with the most recent marketing phenomenon – chatbots.
Smooch acts as more of a chatbot connector that bridges your business apps, (ex: Slack and ZenDesk) with your everyday messenger apps (ex: Facebook Messenger, WeChat, etc.) It links these two together by sending all of your Messenger chat notifications straight to your business apps, which streamlines your conversations into just one application. In the end, this can result in smoother automated workflows and communications across teams. These same connectors also allow you to create chatbots which will respond to your customer chats…. boom!

I've come across this challenge many times, which has made me very focused on adopting new channels that have potential at an early stage to reap the rewards. Just take video ads within Facebook as an example. We're currently at a point where video ads are reaching their peak; cost is still relatively low and engagement is high, but, like with most ad platforms, increased competition will drive up those prices and make it less and less viable for smaller companies (and larger ones) to invest in it.
In a particularly alarming example of unexpected consequences, the bots soon began to devise their own language – in a sense. After being online for a short time, researchers discovered that their bots had begun to deviate significantly from pre-programmed conversational pathways and were responding to users (and each other) in an increasingly strange way, ultimately creating their own language without any human input.
IBM estimates that 265 billion customer support tickets and calls are made globally every year, resulting in $1.3 trillion in customer service costs. IBM also referenced a Chatbots Magazine figure purporting that implementing customer service AI solutions, such as chatbots, into service workflows can reduce a business’ spend on customer service by 30 percent.
Chatbots can reply instantly to any questions. The waiting time is ‘virtually’ 0 (see what I did there?). Even if a real person eventually shows up to fix the issues, the customer gets engaged in the conversation, which can help you build trust. The problem could be better diagnosed, and the chatbot could perform some routine checks with the user. This saves up time for both the customer and the support agent. That’s a lot better than just recklessly waiting for a representative to arrive.
MEOKAY is one of the top tools to create a conversational Messenger bot. It makes it easy for both skilled developers and non-developers to take part in creating a series of easy to follow steps. Within minutes, you can create conversational scenarios and build advanced dialogues for smooth conversations. Once you are done, link and launch your brand new chatbot.
For designing a chatbot conversation, you can refer this blog — “How to design a conversation for chatbots.” Chatbot interactions are segmented into structured and unstructured interactions. As the name suggests, the structured type is more about the logical flow of information, including menus, choices, and forms into account. The unstructured conversation flow includes freestyle plain text. Conversations with family, colleagues, friends and other acquaintances fall into this segment. Developing scripts for these messages will follow suit. While developing the script for messages, it is important to keep the conversation topics close to the purpose served by the chatbot. For the designer, interpreting user answers is important to develop scripts for a conversational user interface. The designer also turns their attention to close-ended conversations that are easy to handle and open-ended conversations that allow customers to communicate naturally.
Les premières formes historiques de chatbots ont été utilisées sous forme d’agents virtuels mis à disposition sur les sites web et utilisant le plus souvent une image ou un avatar humain. Le terme de chatbot est désormais principalement utilisé pour désigner les chatbots proposés sur les réseaux sociaux et notamment les chatbots Facebook Messenger ou ceux intégrés au sein d’applications mobiles ou sites web. Appliqués au domaine des enceintes intelligentes et autres assistants intelligents, les chatbots peuvent devenir des voicebots.
There are various search engines for bots, such as Chatbottle, Botlist and Thereisabotforthat, for example, helping developers to inform users about the launch of new talkbots. These sites also provide a ranking of bots by various parameters: the number of votes, user statistics, platforms, categories (travel, productivity, social interaction, e-commerce, entertainment, news, etc.). They feature more than three and a half thousand bots for Facebook Messenger, Slack, Skype and Kik.

Perhaps the most important aspect of implementing a chatbot is selecting the right natural language processing (NLP) engine. If the user interacts with the bot through voice, for example, then the chatbot requires a speech recognition engine. Business owners also have to decide whether they want structured or unstructured conversations. Chatbots built for structured conversations are highly scripted, which simplifies programming but restricts the kinds of things that the users can ask.
The main challenge is in teaching a chatbot to understand the language of your customers. In every business, customers express themselves differently and each group of a target audience speaks its own way. The language is influenced by advertising campaigns on the market, the political situation in the country, releases of new services and products from Google, Apple and Pepsi among others. The way people speak depends on their city, mood, weather and moon phase. An important role in the communication of the business with customers may have the release of the film Star Wars, for example. That’s why training a chatbot to understand correctly everything the user types requires a lot of efforts.
ELIZA's key method of operation (copied by chatbot designers ever since) involves the recognition of cue words or phrases in the input, and the output of corresponding pre-prepared or pre-programmed responses that can move the conversation forward in an apparently meaningful way (e.g. by responding to any input that contains the word 'MOTHER' with 'TELL ME MORE ABOUT YOUR FAMILY'). Thus an illusion of understanding is generated, even though the processing involved has been merely superficial. ELIZA showed that such an illusion is surprisingly easy to generate, because human judges are so ready to give the benefit of the doubt when conversational responses are capable of being interpreted as "intelligent".

For designing a chatbot conversation, you can refer this blog — “How to design a conversation for chatbots.” Chatbot interactions are segmented into structured and unstructured interactions. As the name suggests, the structured type is more about the logical flow of information, including menus, choices, and forms into account. The unstructured conversation flow includes freestyle plain text. Conversations with family, colleagues, friends and other acquaintances fall into this segment. Developing scripts for these messages will follow suit. While developing the script for messages, it is important to keep the conversation topics close to the purpose served by the chatbot. For the designer, interpreting user answers is important to develop scripts for a conversational user interface. The designer also turns their attention to close-ended conversations that are easy to handle and open-ended conversations that allow customers to communicate naturally.


As with many 'organic' channels, the relative reach of your audience tends to decline over time due to a variety of factors. In email's case, it can be the over-exposure to marketing emails and moves from email providers to filter out promotional content; with other channels it can be the platform itself. Back in 2014 I wrote about how "Facebook's Likes Don't Matter Anymore" in relation to the declining organic reach of Facebook pages. Last year alone the organic reach of publishers on Facebook fell by a further 52%.

Why are chatbots important? A chatbot is often described as one of the most advanced and promising expressions of interaction between humans and machines. However, from a technological point of view, a chatbot only represents the natural evolution of a Question Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical Examples of Natural Language Processing applied in various enterprises’ end-use applications.

A chatbot (also known as a talkbots, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.[1] Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, thereby passing the Turing test. Chatbots are typically used in dialog systems for various practical purposes including customer service or information acquisition. Some chatterbots use sophisticated natural language processing systems, but many simpler systems scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.


Improve loyalty: By providing a responsive, efficient experience for customers, employees and partners, a chatbot will improve satisfaction and loyalty. Whether your chatbot answers questions about employees’ corporate benefits or provides answers to technical support questions, users can come away with a strengthened connection to your organization.
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Last, but not least coming in with the bot platform for business is FlowXO, which creates bots for Messenger, Slack, SMS, Telegraph and the web. This platform allows for creating various flexibility in bots by giving you the option to create a fully automated bot, human, or a hybrid of both. ChatBot expert Murray Newlands commented that "Where 10 years ago every company needed a website and five  years ago every company needed an app, now every company needs to embrace messaging with AI and chatbots."
With the AI future closer to becoming a reality, companies need to begin preparing to join that reality—or risk getting left behind. Bots are a small, manageable first step toward becoming an intelligent enterprise that can make better decisions more quickly, operate more efficiently, and create the experiences that keep customers and employees engaged.
Eventually, a single chatbot could become your own personal assistant to take care of everything, whether it's calling you an Uber or setting up a meeting. Or, Facebook Messenger or another platform might let a bunch of individual chatbots to talk to you about whatever is relevant — a chatbot from Southwest Airlines could tell you your flight's delayed, another chatbot from FedEx could tell you your package is on the way, and so on.
If you ask any marketing expert, customer engagement is simply about talking to the customer and reeling them in when the time’s right. This means being there for the user whenever they look for you throughout their lifecycle and therein lies the trick: How can you be sure you’re there at all times and especially when it matters most to the customer?
As the above chart (source) illustrates, email click-rate has been steadily declining. Whilst open rates seem to be increasing - largely driven by mobile - the actual engagement from email is nosediving. Not only that, but it's becoming more and more difficult to even reach someone's email inbox; Google's move to separate out promotional emails into their 'promotions' tab and increasing problems of email deliverability have been top reasons behind this.
Companies and customers can benefit from internet bots. Internet bots are allowing customers to communicate with companies without having to communicate with a person. KLM Royal Dutch Airlines has produced a chatbot that allows customers to receive boarding passes, check in reminders, and other information that is needed for a flight.[10] Companies have made chatbots that can benefit customers. Customer engagement has grown since these chatbots have been developed.
“HubSpot's GrowthBot is an all-in-one chatbot which helps marketers and sales people be more productive by providing access to relevant data and services using a conversational interface. With GrowthBot, marketers can get help creating content, researching competitors, and monitoring their analytics. Through Amazon Lex, we're adding sophisticated natural language processing capabilities that helps GrowthBot provide a more intuitive UI for our users. Amazon Lex lets us take advantage of advanced AI and machine learning without having to code the algorithms ourselves.”
MEOKAY is one of the top tools to create a conversational Messenger bot. It makes it easy for both skilled developers and non-developers to take part in creating a series of easy to follow steps. Within minutes, you can create conversational scenarios and build advanced dialogues for smooth conversations. Once you are done, link and launch your brand new chatbot.
The goal of intent-based bots is to solve user queries on a one to one basis. With each question answered it can adapt to the user behavior. The more data the bots receive, the more intelligent they become. Great examples of intent-based bots are Siri, Google Assistant, and Amazon Alexa. The bot has the ability to extract contextual information such as location, and state information like chat history, to suggest appropriate solutions in a specific situation.

These are one of the major tools applied in machine learning. They are brain-inspired processing tools that actually replicate how humans learn. And now that we’ve successfully replicated the way we learn, these systems are capable of taking that processing power to a level where even greater volumes of more complex data can be understood by the machine.

Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […]


Chatbots and virtual assistants (VAs) may be built on artificial intelligence and create customer experiences through digital personas, but the success you realize from them will depend in large part on your ability to account for the real and human aspects of their deployment, intra-organizational impact, and customer orientation. Start by treating your bots and […]
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Reports of political interferences in recent elections, including the 2016 US and 2017 UK general elections,[3] have set the notion of botting being more prevalent because of the ethics that is challenged between the bot’s design and the bot’s designer. According to Emilio Ferrara, a computer scientist from the University of Southern California reporting on Communications of the ACM,[4] the lack of resources available to implement fact-checking and information verification results in the large volumes of false reports and claims made on these bots in social media platforms. In the case of Twitter, most of these bots are programmed with searching filter capabilities that target key words and phrases that reflect in favor and against political agendas and retweet them. While the attention of bots is programmed to spread unverified information throughout the social media platform,[5] it is a challenge that programmers face in the wake of a hostile political climate. Binary functions are designated to the programs and using an Application Program interface embedded in the social media website executes the functions tasked. The Bot Effect is what Ferrera reports as when the socialization of bots and human users creates a vulnerability to the leaking of personal information and polarizing influences outside the ethics of the bot’s code. According to Guillory Kramer in his study, he observes the behavior of emotionally volatile users and the impact the bots have on the users, altering the perception of reality.
The goal of intent-based bots is to solve user queries on a one to one basis. With each question answered it can adapt to the user behavior. The more data the bots receive, the more intelligent they become. Great examples of intent-based bots are Siri, Google Assistant, and Amazon Alexa. The bot has the ability to extract contextual information such as location, and state information like chat history, to suggest appropriate solutions in a specific situation.
Companies use internet bots to increase online engagement and streamline communication. Companies often use bots to cut down on cost, instead of employing people to communicate with consumers, companies have developed new ways to be efficient. These chatbots are used to answer customers' questions. For example, Domino's has developed a chatbot that can take orders via Facebook Messenger. Chatbots allow companies to allocate their employees' time to more important things.[10]
The biggest benefit of having a conversational AI solution is the instant response rate. Answering queries within an hour translates into 7X increase in the likelihood of converting a lead. Customers are more likely to talk about a negative experience than a positive one. So nipping a negative review right in the bud is going to help improve your product’s brand standing.

In a particularly alarming example of unexpected consequences, the bots soon began to devise their own language – in a sense. After being online for a short time, researchers discovered that their bots had begun to deviate significantly from pre-programmed conversational pathways and were responding to users (and each other) in an increasingly strange way, ultimately creating their own language without any human input.
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
Facebook Messenger chat bots are a way to communicate with the companies and services that you use directly through Messenger. The goal of chat bots is to minimize the time you would spend waiting on hold or sifting through automated phone menus. By using keywords and short phrases, you can get information and perform tasks all through the Messenger app. For example, you could use bots to purchase clothing, or check the weather by asking the bot questions. Bot selection is limited, but more are being added all the time. You can also interact with bots using the Facebook website.

The front-end app you develop will interact with an AI application. That AI application—usually a hosted service—is the component that interprets user data, directs the flow of the conversation and gathers the information needed for responses. You can then implement the business logic and any other components needed to enable conversations and deliver results.
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Since Facebook Messenger, WhatsApp, Kik, Slack, and a growing number of bot-creation platforms came online, developers have been churning out chatbots across industries, with Facebook’s most recent bot count at over 33,000. At a CRM technologies conference in 2011, Gartner predicted that 85 percent of customer engagement would be fielded without human intervention. Though a seeming natural fit for retail and purchasing-related decisions, it doesn’t appear that chatbot technology will play favorites in the coming few years, with uses cases being promoted in finance, human resources, and even legal services.
Chatbots have come a long way since then. They are built on AI technologies, including deep learning, natural language processing and  machine learning algorithms, and require massive amounts of data. The more an end user interacts with the bot, the better voice recognition becomes at predicting what the appropriate response is when communicating with an end user.
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