IBM estimates that 265 billion customer support tickets and calls are made globally every year, resulting in $1.3 trillion in customer service costs. IBM also referenced a Chatbots Magazine figure purporting that implementing customer service AI solutions, such as chatbots, into service workflows can reduce a business’ spend on customer service by 30 percent.
Alexander J Porter is Head of Copy for Paperclip Digital - Sydney’s boutique agency with bold visions. Bringing a creative flair to everything that he does, he wields words to weave magic connections between brands and their buyers. With extensive experience as a content writer, he is constantly driven to explore the way language can strike consumers like lightning.
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Oftentimes, brands have a passive approach to customer interactions. They only communicate with their audience once a consumer has contacted them first. A chatbot automatically sends a welcome notification when a person arrives on your website or social media profile making the user aware of your chatbots presence. This makes you seem more proactive, thus enhancing your brand's reputation and can even increase interactions, having a positive effect on your sales numbers, too.
Three main reasons are often cited for this reluctance: the first is the human side—they think users will be reluctant to engage with a bot. The other two have more to do with bots’ expected performance: there is skepticism that bots will be able to appropriately incorporate history and context to create personalized experiences and believe they won’t be able to adequately understand human input.
If your interaction with a conversational bot is through a specific menu (where you interact through buttons but the bot does not understand natural language input), chances are you are talking to a bot with structured questions and responses. This type of bot is usually applied on messenger platforms for marketing purposes. They are great at conducting surveys, generating leads, and sending daily content pieces or newsletters.
Foreseeing immense potential, businesses are starting to invest heavily in the burgeoning bot economy. A number of brands and publishers have already deployed bots on messaging and collaboration channels, including HP, 1-800-Flowers, and CNN. While the bot revolution is still in the early phase, many believe 2016 will be the year these conversational interactions take off.
The process of building a chatbot can be divided into two main tasks: understanding the user's intent and producing the correct answer. The first task involves understanding the user input. In order to properly understand a user input in a free text form, a Natural Language Processing Engine can be used. The second task may involve different approaches depending on the type of the response that the chatbot will generate.
Earlier, I made a rather lazy joke with a reference to the Terminator movie franchise, in which an artificial intelligence system known as Skynet becomes self-aware and identifies the human race as the greatest threat to its own survival, triggering a global nuclear war by preemptively launching the missiles under its command at cities around the world. (If by some miracle you haven’t seen any of the Terminator movies, the first two are excellent but I’d strongly advise steering clear of later entries in the franchise.)
The goal of intent-based bots is to solve user queries on a one to one basis. With each question answered it can adapt to the user behavior. The more data the bots receive, the more intelligent they become. Great examples of intent-based bots are Siri, Google Assistant, and Amazon Alexa. The bot has the ability to extract contextual information such as location, and state information like chat history, to suggest appropriate solutions in a specific situation.
If you visit a Singapore government website in the near future, chances are you’ll be using a chatbot to access the services you need, as part of the country’s Smart Nation initiative. In Australia, Deakin University students now access campus services using its ‘Genie’ virtual assistant platform, made up of chatbots, artificial intelligence (AI), voice recognition and predictive analytics.
With the help of equation, word matches are found for given some sample sentences for each class. Classification score identifies the class with the highest term matches but it also has some limitations. The score signifies which intent is most likely to the sentence but does not guarantee it is the perfect match. Highest score only provides the relativity base.
As with many 'organic' channels, the relative reach of your audience tends to decline over time due to a variety of factors. In email's case, it can be the over-exposure to marketing emails and moves from email providers to filter out promotional content; with other channels it can be the platform itself. Back in 2014 I wrote about how "Facebook's Likes Don't Matter Anymore" in relation to the declining organic reach of Facebook pages. Last year alone the organic reach of publishers on Facebook fell by a further 52%.