Before you even write a single line of code, it's important to write a functional specification so the development team has a clear idea of what the bot is expected to do. The specification should include a reasonably comprehensive list of user inputs and expected bot responses in various knowledge domains. This living document will be an invaluable guide for developing and testing your bot.
In so many ways I think chatbots are only just getting started – their potential is much underestimated at present. A big challenge is for chatbots mature so that they do more than is possible as a result of content entry wizards. If your content is created with a few easy clicks, it is unlikely to be much inspiration to anyone – and to date, despite much work in the field, the ability to emulated the creative open ended nature of real intellingence has seen only very partial success.
In one particularly striking example of how this rather limited bot has made a major impact, U-Report sent a poll to users in Liberia about whether teachers were coercing students into sex in exchange for better grades. Approximately 86% of the 13,000 Liberian children U-Report polled responded that their teachers were engaged in this despicable practice, which resulted in a collaborative project between UNICEF and Liberia’s Minister of Education to put an end to it.
Generally, companies engage in passive customer interactions. That is, they only respond to inquiries but don’t start chats. AI bots can begin the conversation and inform customers about sales and promotions. Moreover, virtual assistants can offer product pages, images, blog entries, and video tutorials. Suppose a customer finds a nice pair of jeans on your website. In this case, a chatbot can send them a link to a page with T-shirts that go well with them.
Chatting with a bot should be like talking to a human that knows everything. If you're using a bot to change an airline reservation, the bot should know if you have an unused credit on your account and whether you typically pick the aisle or window seat. Artificial intelligence will continue to radically shape this front, but a bot should connect with your current systems so a shared contact record can drive personalization.
No one wants to download another restaurant app and put in their credit-card information just to order. Livingston sees an opportunity in being able to come into a restaurant, scan a code, and have the restaurant bot appear in the chat. And instead of typing out all the food a person wants, the person should be able to, for example, easily order the same thing as last time and charge it to the same card.
For every question or instruction input to the conversational bot, there must exist a specific pattern in the database to provide a suitable response. Where there are several combinations of patterns available, and a hierarchical pattern is created. In these cases, algorithms are used to reduce the classifiers and generate a structure that is more manageable. This is the “reductionist” approach—or, in other words, to have a simplified solution, it reduces the problem.
Simple chatbots, or bots, are easy to build. In fact, many coders have automated bot-building processes and templates. The majority of these processes follow simple code formulas that the designer plans, and the bots provide the responses coded into it—and only those responses. Simplistic bots (built in five minutes or less) typically respond to one or two very specific commands.
Alexander J Porter is Head of Copy for Paperclip Digital - Sydney’s boutique agency with bold visions. Bringing a creative flair to everything that he does, he wields words to weave magic connections between brands and their buyers. With extensive experience as a content writer, he is constantly driven to explore the way language can strike consumers like lightning.
Artificial Intelligence is currently being deployed in customer service to both augment and replace human agents - with the primary goals of improving the customer experience and reducing human customer service costs. While the technology is not yet able to perform all the tasks a human customer service representative could, many consumer requests are very simple ask that sometimes be handled by current AI technologies without human input.
Once the chatbot is ready and is live interacting with customers, smart feedback loops can be implemented. During the conversation when customers ask a question, chatbot smartly give them a couple of answers by providing different options like “Did you mean a,b or c”. That way customers themselves matches the questions with actual possible intents and that information can be used to retrain the machine learning model, hence improving the chatbot’s accuracy.
The process of building, testing and deploying chatbots can be done on cloud-based chatbot development platforms offered by cloud Platform as a Service (PaaS) providers such as Oracle Cloud Platform Yekaliva and IBM Watson. These cloud platforms provide Natural Language Processing, Artificial Intelligence and Mobile Backend as a Service for chatbot development.
Chatbots succeed when a clear understanding of user intent drives development of both the chatbot logic and the end-user interaction. As part of your scoping process, define the intentions of potential users. What goals will they express in their input? For example, will users want to buy an airline ticket, figure out whether a medical procedure is covered by their insurance plan or determine whether they need to bring their computer in for repair?
Your first question is how much of it does she want? 1 litre? 500ml? 200? She tells you she wants a 1 litre Tropicana 100% Orange Juice. Now you know that regular Tropicana is easily available, but 100% is hard to come by, so you call up a few stores beforehand to see where it’s available. You find one store that’s pretty close by, so you go back to your mother and tell her you found what she wanted. It’s $3 and after asking her for the money, you go on your way.
Another benefit is that your chatbot can store information on the types of questions it’s being asked. Not only does this make the chatbot better equipped to answer future questions and upsell additional products, it gives you a better understanding of what your customers need to know to close the deal. With this information, you’ll be better equipped to market more effectively to your customers in the future.
“Beware though, bots have the illusion of simplicity on the front end but there are many hurdles to overcome to create a great experience. So much work to be done. Analytics, flow optimization, keeping up with ever changing platforms that have no standard. For deeper integrations and real commerce like Assist powers, you have error checking, integrations to APIs, routing and escalation to live human support, understanding NLP, no back buttons, no home button, etc etc. We have to unlearn everything we learned the past 20 years to create an amazing experience in this new browser.” — Shane Mac, CEO of Assist
At this year’s I/O, Google announced its own Facebook Messenger competitor called Allo. Apart from some neat features around privacy and self-expression, the really interesting part of Allo is @google, the app’s AI digital assistant. Google’s assistant is interesting because the company has about a decades-long head start in machine learning applied to search, so its likely that Allo’s chatbot will be very useful. In fact, you could see Allo becoming the primary interface for interacting with Google search over time. This interaction model would more closely resemble Larry Page’s long-term vision for search, which goes far beyond the clumsy search query + results page model of today:
Like apps and websites, bots have a UI, but it is made up of dialogs, rather than screens. Dialogs help preserve your place within a conversation, prompt users when needed, and execute input validation. They are useful for managing multi-turn conversations and simple "forms-based" collections of information to accomplish activities such as booking a flight.
Interface designers have come to appreciate that humans' readiness to interpret computer output as genuinely conversational—even when it is actually based on rather simple pattern-matching—can be exploited for useful purposes. Most people prefer to engage with programs that are human-like, and this gives chatbot-style techniques a potentially useful role in interactive systems that need to elicit information from users, as long as that information is relatively straightforward and falls into predictable categories. Thus, for example, online help systems can usefully employ chatbot techniques to identify the area of help that users require, potentially providing a "friendlier" interface than a more formal search or menu system. This sort of usage holds the prospect of moving chatbot technology from Weizenbaum's "shelf ... reserved for curios" to that marked "genuinely useful computational methods".