Forrester Launches New Survey On AI Adoption There’s no doubt that artificial intelligence (AI) is top of mind for executives. AI adoption started in earnest in 2016, and Forrester anticipates AI investments to continue to increase. Leaders are quickly waking up to AI’s disruptive characteristics and the need to embrace this emerging technology to remain […]

As I tinker with dialog systems at the Allen Institute for Artificial Intelligence, primarily by prototyping Alexa skills, I often wonder what AI is still lacking to build good conversational systems, punting the social challenge to another day. This post is my take on where AI has a good chance to improve and consequently, what we can expect from the next wave of conversational systems.
Having a conversation with a computer might have seemed like science fiction even a few years ago. But now, most of us already use chatbots for a variety of tasks. For example, as end users, we ask the virtual assistant on our smartphones to find a local restaurant and provide directions. Or, we use an online banking chatbot for help with a loan application.
One of the more talked about integrations has been Taco Bell‘s announcement that it is working on a Slackbot (appropriately named Tacobot) which will not only take your Gordita Supreme order but will do it with the same “witty personality you’d expect from Taco Bell.” Consumer demand for such a service remains to be seen, but it hints at the potential for brands to leverage Slack’s platform and growing audience.
Dialogflow is a very robust platform for developing chatbots. One of the strongest reasons of using Dialogflow is its powerful Natural Language Understanding (NLU). You can build highly interactive chatbot as NLP of Dialogflow excels in intent classification and entity detection. It also offers integration with many chat platforms like Google Assistant, Facebook Messenger, Telegram,…

In 2000 a chatbot built using this approach was in the news for passing the “Turing test”, built by John Denning and colleagues. It was built to emulate the replies of a 13 year old boy from Ukraine (broken English and all). I met with John in 2015 and he made no false pretenses about the internal workings of this automaton. It may have been “brute force” but it proved a point: parts of a conversation can be made to appear “natural” using a sufficiently large definition of patterns. It proved Alan Turing’s assertion, that this question of a machine fooling humans was “meaningless”.


Conversational bots can help a business’s customers with difficult transactions, plus collect data and give recommendations. For example, a conversational bot integrated to an airline’s website can answer questions regarding flight availability, rebook tickets, fees and suggest add-ons like hotels. Though a conversational bot may not be able to finish the exchanges, it could still be able to gather preliminary data and pass it on to the next available customer care agent. In both cases, the airline will save considerable time in its call center.
Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success, shows how OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which […]
There are several defined conversational branches that the bots can take depending on what the user enters, but the primary goal of the app is to sell comic books and movie tickets. As a result, the conversations users can have with Star-Lord might feel a little forced. One aspect of the experience the app gets right, however, is the fact that the conversations users can have with the bot are interspersed with gorgeous, full-color artwork from Marvel’s comics. 

It’s not all doom and gloom for chatbots. Chatbots are a stopgap until virtual assistants are able to tackle all of our questions and concerns, regardless of the site or platform. Virtual assistants will eventually connect to everything in your digital life, from websites to IoT-enabled devices. Rather than going through different websites and speaking to various different chatbots, the virtual assistant will be the platform for finding the answers you need. If these assistants are doing such a good job, why would you even bother to use a branded chatbot? Realistically this won’t take place for sometime, due to the fragmentation of the marketplace.
MEOKAY is one of the top tools to create a conversational Messenger bot. It makes it easy for both skilled developers and non-developers to take part in creating a series of easy to follow steps. Within minutes, you can create conversational scenarios and build advanced dialogues for smooth conversations. Once you are done, link and launch your brand new chatbot.
For as long as I can remember, email has been a fundamentally important channel for a large majority of businesses. The ability to market products directly through a channel that scales up to an incredibly high ceiling is very attractive. The only problem is that it's costing more and more money to acquire email addresses from potential customers, and the engagement from email is getting worse and worse.
Now, with the rise of website chatbots, this trend of two-way conversations can be taken to a whole new level. Conversational marketing can be done across many channels, such as over the phone or via SMS. However, an increasing number of companies are leveraging social media to drive their conversational marketing strategy to distinguish their brand and solidify their brand’s voice and values. When most people refer to conversational marketing, they’re talking about interactions started using chatbots and live chat – that move to personal conversations.
Smart chatbots rely on artificial intelligence when they communicate with users. Instead of pre-prepared answers, the robot responds with adequate suggestions on the topic. In addition, all the words said by the customers are recorded for later processing. However, the Forrester report “The State of Chatbots” points out that artificial intelligence is not a magic and is not yet ready to produce marvelous experiences for users on its own. On the contrary, it requires a huge work:
Amazon’s Echo device has been a surprise hit, reaching over 3M units sold in less than 18 months. Although part of this success can be attributed to the massive awareness-building power of the Amazon.com homepage, the device receives positive reviews from customers and experts alike, and has even prompted Google to develop its own version of the same device, Google Home.
This was a strategy eBay deployed for holiday gift-giving in 2018. The company recognized that purchasing gifts for friends and family isn’t necessarily a simple task. For many of their customers, selecting gifts had become a stressful and arduous process, especially when they didn’t have a particular item in mind. In response to this feeling, eBay partnered with Facebook Messenger to introduce ShopBot.
Closed domain chatbots focus on a specific knowledge domain, and these bots may fail to answer questions in other knowledge domains. For example, a restaurant booking conversational bot will be able to take your reservation, but may not respond to a question about the price of an air ticket. A user could hypothetically attempt to take the conversation elsewhere, however, closed domain chatbots are not required, nor often programmed to handle such cases.
These are just a few of the most inspirational chatbot startups from the last year, with numerous others around the globe currently receiving acclaim for how quickly and innovatively they are using AI to change the world. With development becoming more intuitive and accessible to people all over the world, we can expect to see more startups using new technology to solve old problems.
Since Facebook Messenger, WhatsApp, Kik, Slack, and a growing number of bot-creation platforms came online, developers have been churning out chatbots across industries, with Facebook’s most recent bot count at over 33,000. At a CRM technologies conference in 2011, Gartner predicted that 85 percent of customer engagement would be fielded without human intervention. Though a seeming natural fit for retail and purchasing-related decisions, it doesn’t appear that chatbot technology will play favorites in the coming few years, with uses cases being promoted in finance, human resources, and even legal services.
SEO has far less to do with content and words than people think. Google ranks sites based on the experience people have with brands. If a bot can enhance that experience in such a way that people are more enthusiastic about a site – they share it, return to it, talk about it, and spend more time there, it will affect positively how the site appears in Google.

“HubSpot's GrowthBot is an all-in-one chatbot which helps marketers and sales people be more productive by providing access to relevant data and services using a conversational interface. With GrowthBot, marketers can get help creating content, researching competitors, and monitoring their analytics. Through Amazon Lex, we're adding sophisticated natural language processing capabilities that helps GrowthBot provide a more intuitive UI for our users. Amazon Lex lets us take advantage of advanced AI and machine learning without having to code the algorithms ourselves.”
Keep it conversational: Chatbots help make it easy for users to find the information they need. Users can ask questions in a conversational way, and the chatbots can help them refine their searches through their responses and follow-up questions. Having had substantial experience with personal assistants on their smartphones and elsewhere, users today expect this level of informal interaction. When chatbot users are happy, the organizations employing the chatbots benefit.
Think about the possibilities: all developers regardless of expertise in data science able to build conversational AI that can enrich and expand the reach of applications to audiences across a myriad of conversational channels. The app will be able to understand natural language, reason about content and take intelligent actions. Bringing intelligent agents to developers and organizations that do not have expertise in data science is disruptive to the way humans interact with computers in their daily life and the way enterprises run their businesses with their customers and employees.
Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success, shows how OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which […]
Being an early adopter of a new channel can provide enormous benefits, but that comes with equally high risks. This is amplified within marketplaces like Amazon. Early adopters within Amazon's marketplace were able to focus on building a solid base of reviews for their products - a primary ranking signal - which meant that they'd create huge barriers to entry for competitors (namely because they were always showing up in the search results before them).
An ecommerce website’s user interface is an important part of the overall application. It has amazing product pictures for shoppers to look at. It has an advanced search tool to help the shopper locate products. It has lovely buttons users can click to add products to the shopping cart. And it has forms for entering payment information or an address.
Once your bot is running in production, you will need a DevOps team to keep it that way. Continually monitor the system to ensure the bot operates at peak performance. Use the logs sent to Application Insights or Cosmos DB to create monitoring dashboards, either using Application Insights itself, Power BI, or a custom web app dashboard. Send alerts to the DevOps team if critical errors occur or performance falls below an acceptable threshold.

When considering potential uses, first assess the impact on resources. There are two options here: replacement or empowerment. Replacement is clearly easier as you don’t need to consider integration with existing processes and you can build from scratch. Empowerment enhances an existing process by making it more flexible, accommodating, accessible and simple for users.
Chatbots have come a long way since then. They are built on AI technologies, including deep learning, natural language processing and  machine learning algorithms, and require massive amounts of data. The more an end user interacts with the bot, the better voice recognition becomes at predicting what the appropriate response is when communicating with an end user.
Natural Language Processing (NLP) is the technological process in which computers derive meaning from natural human inputs. NLP-Based Conversational Bots are machine learning bots that exploit the power of artificial intelligence, which gives them a “learning brain.” These types of conversational bots have the ability to understand natural language, and do not require specific instructions to respond to questions as observed in types of chatbots such as Scripted and Structured Conversational Bots.
Chatbots can reply instantly to any questions. The waiting time is ‘virtually’ 0 (see what I did there?). Even if a real person eventually shows up to fix the issues, the customer gets engaged in the conversation, which can help you build trust. The problem could be better diagnosed, and the chatbot could perform some routine checks with the user. This saves up time for both the customer and the support agent. That’s a lot better than just recklessly waiting for a representative to arrive.
Beyond users, bots must also please the messaging apps themselves. Take Facebook Messenger. Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users. If standing out among the 100,000 other bots on the platform wasn't difficult enough, we can assume Messenger will only feature bots that don't detract people from the platform.
As artificial intelligence continues to evolve (it’s predicted that AI could double economic growth rates by 2035), conversational bots are becoming a powerful tool for businesses worldwide. By 2020, it’s predicted that 85% of customers’ relationship with businesses will be handled without engaging a human at all. Businesses are even abandoning their mobile apps to adopt conversational bots.
The upcoming TODA agents are good at one thing, and one thing only. As Facebook found out with the ambitious Project M, building general personal assistants that can help users in multiple tasks (cross-domain agents) is hard. Think awfully hard. Beyond the obvious increase in scope, knowledge, and vocabulary, there is no built-in data generator that feeds the hungry learning machine (sans an unlikely concerted effort to aggregate the data silos from multiple businesses). The jury is out whether the army of human agents that Project M employs can scale, even with Facebook’s kind of resources. In addition, cross-domain agents will probably need major advances in areas such as domain adaptation, transfer learning, dialog planning and management, reinforcement/apprenticeship learning, automatic dialog evaluation, etc.
Of course, each messaging app has its own fine print for bots. For example, on Messenger a brand can send a message only if the user prompted the conversation, and if the user doesn't find value and opt to receive future notifications within those first 24 hours, there's no future communication. But to be honest, that's not enough to eradicate the threat of bad bots.

“Today, chat isn’t yet being perceived as an engagement driver, but more of a customer service operation[…]” Horwitz writes for Chatbots Magazine. “Brands and marketers can start collecting data around the engagement and interaction of end users. Those that are successful could see higher brand recognition, turning user-level mobile moments into huge returns.”
Consumers really don’t like your chatbot. It’s not exactly a relationship built to last — a few clicks here, a few sentences there — but Forrester Analytics data shows us very clearly that, to consumers, your chatbot isn’t exactly “swipe right” material. That’s unfortunate, because using a chatbot for customer service can be incredibly effective when done […]
Telegram launched its bot API in 2015, and launched version 2.0 of its platform in April 2016, adding support for bots to send rich media and access geolocation services. As with Kik, Telegram’s bots feel spartan and lack compelling features at this point, but that could change over time. Telegram has also yet to add payment features, so there are not yet any shopping-related bots on the platform.

Over the past year, Forrester clients have been brimming with questions about chatbots and their role in customer service. In fact, in that time, more than half of the client inquiries I have received have touched on chatbots, artificial intelligence, natural language understanding, machine learning, and conversational self-service. Many of those inquiries were of the […]


Artificial Intelligence is currently being deployed in customer service to both augment and replace human agents - with the primary goals of improving the customer experience and reducing human customer service costs. While the technology is not yet able to perform all the tasks a human customer service representative could, many consumer requests are very simple ask that sometimes be handled by current AI technologies without human input.
Think about the possibilities: all developers regardless of expertise in data science able to build conversational AI that can enrich and expand the reach of applications to audiences across a myriad of conversational channels. The app will be able to understand natural language, reason about content and take intelligent actions. Bringing intelligent agents to developers and organizations that do not have expertise in data science is disruptive to the way humans interact with computers in their daily life and the way enterprises run their businesses with their customers and employees.
A chatbot (sometimes referred to as a chatterbot) is programming that simulates the conversation or "chatter" of a human being through text or voice interactions. Chatbot virtual assistants are increasingly being used to handle simple, look-up tasks in both business-to-consumer (B2C) and business-to-business (B2B) environments. The addition of chatbot assistants not only reduces overhead costs by making better use of support staff time, it also allows companies to provide a level of customer service during hours when live agents aren't available.
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