Regardless of which type of classifier is used, the end-result is a response. Like a music box, there can be additional “movements” associated with the machinery. A response can make use of external information (like weather, a sports score, a web lookup, etc.) but this isn’t specific to chatbots, it’s just additional code. A response may reference specific “parts of speech” in the sentence, for example: a proper noun. Also the response (for an intent) can use conditional logic to provide different responses depending on the “state” of the conversation, this can be a random selection (to insert some ‘natural’ feeling).
“Bots go bust” — so went the first of the five AI startup predictions in 2017 by Bradford Cross, countering some recent excitement around conversational AI (see for example O’Reilly’s “Why 2016 is shaping up to be the Year of the Bot”). The main argument was that social intelligence, rather than artificial intelligence is lacking, rendering bots utilitarian and boring.
Through Amazon’s developer platform for the Echo (called Alexa Skills), developers can develop “skills” for Alexa which enable her to carry out new types of tasks. Examples of skills include playing music from your Spotify library, adding events to your Google Calendar, or querying your credit card balance with Capital One — you can even ask Alexa to “open Dominoes and place my Easy Order” and have pizza delivered without even picking up your smartphone. Now that’s conversational commerce in action.
However, since Magic simply connects you with human operators who carry our your requests, the service does not leverage AI to automate its processes, and thus the service is expensive and thus may lack mainstream potential. The company recently launched a premium service called Magic+ which gets you higher level service for $100 per hour, indicating that it sees its market among business executives and other wealthy customers.
To inspire your first (or next) foray into the weird and wonderful world of chatbots, we've compiled a list of seven brands whose bot-based campaigns were fueled by an astute knowledge of their target audiences and solid copywriting. Check them out below, and start considering if a chatbot is the right move for your own company's next big marketing campaign.
As VP of Coveo’s Platform line of business, Gauthier Robe oversees the company’s Intelligent Search Platform and roadmap, including Coveo Cloud, announced in June 2015. Gauthier is passionate about using technology to improve customers’ and people’s lives. He has over a decade of international experience in the high-tech industry and deep knowledge of Cloud Computing, electronics, IoT, and product management. Prior to Coveo, Gauthier worked for Amazon Web Services and held various positions in high-tech consulting firms, helping customers envision the future and achieve its potential. Gauthier resides in the Boston area and has an engineering degree from UCL & MIT. In his spare time, Gauthier enjoys tinkering with new technologies and connected devices.
Disney invited fans of the movie to solve crimes with Lieutenant Judy Hopps, the tenacious, long-eared protagonist of the movie. Children could help Lt. Hopps investigate mysteries like those in the movie by interacting with the bot, which explored avenues of inquiry based on user input. Users can make suggestions for Lt. Hopps’ investigations, to which the chatbot would respond.
Back in April, National Geographic launched a Facebook Messenger bot to promote their new show about the theoretical physicist's work and personal life. Developed by 360i, the charismatic Einstein bot reintroduced audiences to the scientific figure in a more intimate setting, inviting them to learn about the lesser-known aspects of his life through a friendly, natural conversation with the man himself.
Indeed, this is one of the key benefits of chatbots – providing a 24/7/365 presence that can give prospects and customers access to information no matter when they need it. This, in turn, can result in cost-savings for companies that deploy chatbots, as they cut down on the labour-hours that would be required for staff to manage a direct messaging service every hour of the week.
Pop-culture references to Skynet and a forthcoming “war against the machines” are perhaps a little too common in articles about AI (including this one and Larry’s post about Google’s RankBrain tech), but they do raise somewhat uncomfortable questions about the unexpected side of developing increasingly sophisticated AI constructs – including seemingly harmless chatbots.
Telegram launched its bot API in 2015, and launched version 2.0 of its platform in April 2016, adding support for bots to send rich media and access geolocation services. As with Kik, Telegram’s bots feel spartan and lack compelling features at this point, but that could change over time. Telegram has also yet to add payment features, so there are not yet any shopping-related bots on the platform.
Since 2016 when Facebook allows businesses to deliver automated customer support, e-commerce guidance, content and interactive experiences through chatbots, a large variety of chatbots for Facebook Messenger platform were developed. In 2016, Russia-based Tochka Bank launched the world's first Facebook bot for a range of financial services, in particularly including a possibility of making payments.  In July 2016, Barclays Africa also launched a Facebook chatbot, making it the first bank to do so in Africa.