Respect the conversational UI. The full interaction should take place natively within the app. The goal is to recognize the user's intent and provide the right content with minimum user input. Every question asked should bring the user closer to the answer they want. If you need so much information that you're playing a game of 20 Questions, then switch to a form and deliver the content another way.

In other words, bots solve the thing we loathed about apps in the first place. You don't have to download something you'll never use again. It's been said most people stick to five apps. Those holy grail spots? They're increasingly being claimed by messaging apps. Today, messaging apps have over 5 billion monthly active users, and for the first time, people are using them more than social networks.
I know what you’re thinking – when will the world of marketing just stand still for a moment and let us all catch up?!?! No such luck, dear readers. No sooner have we all gotten to grips with the fact that we’re going to have to start building live video campaigns into our content marketing strategies, something else comes along that promises to be the next game-changer. And so here we are with the most recent marketing phenomenon – chatbots.
Once you’ve determined these factors, you can develop the front-end web app or microservice. You might decide to integrate a chatbot into a customer support website where a customer clicks on an icon that immediately triggers a chatbot conversation. You could also integrate a chatbot into another communication channel, whether it’s Slack or Facebook Messenger. Building a “Slackbot,” for example, gives your users another way to get help or find information within a familiar interface.

According to the Journal of Medical Internet Research, "Chatbots are [...] increasingly used in particular for mental health applications, prevention and behavior change applications (such as smoking cessation or physical activity interventions).".[48] They have been shown to serve as a cost-effective and accessible therapeutic agents for indications such as depression and anxiety.[49] A conversational agent called Woebot has been shown to significantly reduce depression in young adults.[50]

When you have a desperate need for a java fix with minimal human interaction and effort, this bot has you covered. According to a demo led by Gerri Martin-Flickinger, the coffee chain's chief technology officer, the bot even understands complex orders with special requests, like "double upside down macchiato half decaf with room and a splash of cream in a grande cup."
It's fair to say that I'm pretty obsessed with chatbots right now. There are some great applications popping up from brands that genuinely add value to the end consumer, and early signs are showing that consumers are actually responding really well to them. For those of you who aren't quite sure what I'm talking about, here's a quick overview of what a chatbot is:
One of the most thriving eLearning innovations is the chatbot technology. Chatbots work on the principle of interacting with users in a human-like manner. These intelligent bots are often deployed as virtual assistants. The best example would be Google Allo - an intelligent messaging app packed with Google Assistant that interacts with the user by texting back and replying to queries. This app supports both voice and text queries.
Telegram launched its bot API in 2015, and launched version 2.0 of its platform in April 2016, adding support for bots to send rich media and access geolocation services. As with Kik, Telegram’s bots feel spartan and lack compelling features at this point, but that could change over time. Telegram has also yet to add payment features, so there are not yet any shopping-related bots on the platform.
How far are we from building systems with commonsense? One often-heard answer is: not in the near future, while the realistic answer is: we don’t know. Last year, I spent some time trying to build a system that can do better than an information retrieval baseline in taking fourth-grade science exam (which still has a ways to go to gain a passing score of 65%). I failed hard. Here’s an example to get a sense of the difficulty of these questions.
ELIZA's key method of operation (copied by chatbot designers ever since) involves the recognition of clue words or phrases in the input, and the output of corresponding pre-prepared or pre-programmed responses that can move the conversation forward in an apparently meaningful way (e.g. by responding to any input that contains the word 'MOTHER' with 'TELL ME MORE ABOUT YOUR FAMILY').[9] Thus an illusion of understanding is generated, even though the processing involved has been merely superficial. ELIZA showed that such an illusion is surprisingly easy to generate, because human judges are so ready to give the benefit of the doubt when conversational responses are capable of being interpreted as "intelligent".
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