2017 was the year that AI and chatbots took off in business, not just in developed nations, but across the whole world. Sage have reported that this global trend is boosting international collaboration between startups across all continents, such as the European Commission-backed Startup Europe Comes to Africa (SEC2A) which was held in November 2017.
I know what you’re thinking – when will the world of marketing just stand still for a moment and let us all catch up?!?! No such luck, dear readers. No sooner have we all gotten to grips with the fact that we’re going to have to start building live video campaigns into our content marketing strategies, something else comes along that promises to be the next game-changer. And so here we are with the most recent marketing phenomenon – chatbots.
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As artificial intelligence continues to evolve (it’s predicted that AI could double economic growth rates by 2035), conversational bots are becoming a powerful tool for businesses worldwide. By 2020, it’s predicted that 85% of customers’ relationship with businesses will be handled without engaging a human at all. Businesses are even abandoning their mobile apps to adopt conversational bots.

2a : a computer program that performs automatic repetitive tasks : agent sense 5 Several shopping "bots" will track down prices for on-line merchandise from a variety of vendors.— Sam Vincent Meddis especially : one designed to perform a malicious action These bot programs churn away all day and night, prodding at millions of random IP addresses looking for holes to crawl through. — Jennifer Tanaka


ELIZA's key method of operation (copied by chatbot designers ever since) involves the recognition of cue words or phrases in the input, and the output of corresponding pre-prepared or pre-programmed responses that can move the conversation forward in an apparently meaningful way (e.g. by responding to any input that contains the word 'MOTHER' with 'TELL ME MORE ABOUT YOUR FAMILY'). Thus an illusion of understanding is generated, even though the processing involved has been merely superficial. ELIZA showed that such an illusion is surprisingly easy to generate, because human judges are so ready to give the benefit of the doubt when conversational responses are capable of being interpreted as "intelligent".
It won’t be an easy march though once we get to the nitty-gritty details. For example, I heard through the grapevine that when Starbucks looked at the voice data they collected from customer orders, they found that there are a few millions unique ways to order. (For those in the field, I’m talking about unique user utterances.) This is to be expected given the wild combinations of latte vs mocha, dairy vs soy, grande vs trenta, extra-hot vs iced, room vs no-room, for here vs to-go, snack variety, spoken accent diversity, etc. The AI practitioner will soon curse all these dimensions before taking a deep learning breath and getting to work. I feel though that given practically unlimited data, deep learning is now good enough to overcome this problem, and it is only a matter of couple of years until we see these TODA solutions deployed. One technique to watch is Generative Adversarial Nets (GAN). Roughly speaking, GAN engages itself in an iterative game of counterfeiting real stuffs, getting caught by the police neural network, improving counterfeiting skill, and rinse-and-repeating until it can pass as your Starbucks’ order-taking person, given enough data and iterations.
Chatbots such as ELIZA and PARRY were early attempts at creating programs that could at least temporarily fool a real human being into thinking they were having a conversation with another person. PARRY's effectiveness was benchmarked in the early 1970s using a version of a Turing test; testers only made the correct identification of human vs. chatbot at a level consistent with making a random guess.
Perhaps the most important aspect of implementing a chatbot is selecting the right natural language processing (NLP) engine. If the user interacts with the bot through voice, for example, then the chatbot requires a speech recognition engine. Business owners also have to decide whether they want structured or unstructured conversations. Chatbots built for structured conversations are highly scripted, which simplifies programming but restricts the kinds of things that the users can ask.
Human touch. Chatbots, providing an interface similar to human-to-human interaction, are more intuitive and so less difficult to use than a standard banking mobile application. They doesn't require any additional software installation and are more adaptive as able to be personalized during the exploitation by the means of machine learning. Chatbots are instant and so much faster that phone calls, shown to be considered as tedious in some studies. Then they satisfy both speed and personalization requirement while interacting with a bank.
Since Facebook Messenger, WhatsApp, Kik, Slack, and a growing number of bot-creation platforms came online, developers have been churning out chatbots across industries, with Facebook’s most recent bot count at over 33,000. At a CRM technologies conference in 2011, Gartner predicted that 85 percent of customer engagement would be fielded without human intervention. Though a seeming natural fit for retail and purchasing-related decisions, it doesn’t appear that chatbot technology will play favorites in the coming few years, with uses cases being promoted in finance, human resources, and even legal services.
Need a Facebook bot? Well, look no further, as Chatfuel makes it easy for you to create your own Facebook and Telegram Chatbot without any coding experience necessary. It works by letting users link to external sources through plugins. Eventually, the platforms hope to open itself to third-party plugins, so anyone can contribute their own plugins and have others benefit from them.
As retrieved from Forbes, Salesforce’s chief scientist, Richard Socher talked in a conference about his revelations of NLP and machine translation: “I can’t speak for all chatbot deployments in the world – there are some that aren’t done very well…but in our case we’ve heard very positive feedback because when a bot correctly answers questions or fills your requirements it does it very, very fast.
Utility bots solve a user's problem, whatever that may be, via a user-prompted transaction. The most obvious example is a shopping bot, such as one that helps you order flowers or buy a new jacket. According to a recent HubSpot Research study, 47% of shoppers are open to buying items from a bot. But utility bots are not limited to making purchases. A utility bot could automatically book meetings by scanning your emails or notify you of the payment subscriptions you forgot you were signed up for.
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Beyond users, bots must also please the messaging apps themselves. Take Facebook Messenger. Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users. If standing out among the 100,000 other bots on the platform wasn't difficult enough, we can assume Messenger will only feature bots that don't detract people from the platform.
A chatbot is an automated program that interacts with customers like a human would and cost little to nothing to engage with. Chatbots attend to customers at all times of the day and week and are not limited by time or a physical location. This makes its implementation appealing to a lot of businesses that may not have the man-power or financial resources to keep employees working around the clock.
“To be honest, I’m a little worried about the bot hype overtaking the bot reality,” said M.G. Siegler, a partner with GV, the investment firm formerly known as Google Ventures. “Yes, the high level promise of what bots can offer is great. But this isn’t going to happen overnight. And it’s going to take a lot of experimentation and likely bot failure before we get there.”
For example, ecommerce companies will likely want a chatbot that can display products, handle shipping questions, but a healthcare chatbot would look very different. Also, while most chatbot software is continually upping the AI-ante, a company called Landbot is taking a different approach, stripping away the complexity to help create better customer conversations.
However, chatbots are not just limited to answering queries and providing basic knowledge. They can work as an aid to the teacher/instructor by identifying spelling and grammatical mistakes with precision, checking homework, assigning projects, and, more importantly, keeping track of students' progress and achievements. A human can only do so much, whereas a bot has virtually an infinite capacity to store and analyse all data.
ELIZA's key method of operation (copied by chatbot designers ever since) involves the recognition of cue words or phrases in the input, and the output of corresponding pre-prepared or pre-programmed responses that can move the conversation forward in an apparently meaningful way (e.g. by responding to any input that contains the word 'MOTHER' with 'TELL ME MORE ABOUT YOUR FAMILY'). Thus an illusion of understanding is generated, even though the processing involved has been merely superficial. ELIZA showed that such an illusion is surprisingly easy to generate, because human judges are so ready to give the benefit of the doubt when conversational responses are capable of being interpreted as "intelligent".

One of the most thriving eLearning innovations is the chatbot technology. Chatbots work on the principle of interacting with users in a human-like manner. These intelligent bots are often deployed as virtual assistants. The best example would be Google Allo - an intelligent messaging app packed with Google Assistant that interacts with the user by texting back and replying to queries. This app supports both voice and text queries.
Closed domain chatbots focus on a specific knowledge domain, and these bots may fail to answer questions in other knowledge domains. For example, a restaurant booking conversational bot will be able to take your reservation, but may not respond to a question about the price of an air ticket. A user could hypothetically attempt to take the conversation elsewhere, however, closed domain chatbots are not required, nor often programmed to handle such cases.

A chatbot (also known as a talkbots, chatterbot, Bot, IM bot, interactive agent, or Artificial Conversational Entity) is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods.[1] Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, thereby passing the Turing test. Chatbots are typically used in dialog systems for various practical purposes including customer service or information acquisition. Some chatterbots use sophisticated natural language processing systems, but many simpler systems scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.
Just last month, Google launched its latest Google Assistant. To help readers get a better glimpse of the redesign, Google’s Scott Huffman explained: “Since the Assistant can do so many things, we’re introducing a new way to talk about them. We’re them Actions. Actions include features built by Google—like directions on Google Maps—and those that come from developers, publishers, and other third parties, like working out with Fitbit Coach.”
Dialogflow is a very robust platform for developing chatbots. One of the strongest reasons of using Dialogflow is its powerful Natural Language Understanding (NLU). You can build highly interactive chatbot as NLP of Dialogflow excels in intent classification and entity detection. It also offers integration with many chat platforms like Google Assistant, Facebook Messenger, Telegram,…
The process of building, testing and deploying chatbots can be done on cloud-based chatbot development platforms[51] offered by cloud Platform as a Service (PaaS) providers such as Oracle Cloud Platform Yekaliva[47][28] and IBM Watson.[52][53][54] These cloud platforms provide Natural Language Processing, Artificial Intelligence and Mobile Backend as a Service for chatbot development.
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