Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success, shows how OCBC Bank in Singapore is bucking the trend: The bank recently created Emma, a chatbot focused on home loan leads, which […]
Training a chatbot happens at much faster and larger scale than you teach a human. Humans Customer Service Representatives are given manuals and have them read it and understand. While the Customer Support Chatbot is fed with thousands of conversation logs and from those logs, the chatbot is able to understand what type of question requires what type of answers.
Even if it sounds crazy, chatbots might even challenge apps and websites! An app requires space, it has to be downloaded. Websites take time to load and most of them are pretty slow. A bot works instantly. You type something, it replies. Another great thing about them is that they bypass user interface and completely change how customers interact with your business. People will navigate your content by using their natural language.