As the above chart (source) illustrates, email click-rate has been steadily declining. Whilst open rates seem to be increasing - largely driven by mobile - the actual engagement from email is nosediving. Not only that, but it's becoming more and more difficult to even reach someone's email inbox; Google's move to separate out promotional emails into their 'promotions' tab and increasing problems of email deliverability have been top reasons behind this.
[In] artificial intelligence ... machines are made to behave in wondrous ways, often sufficient to dazzle even the most experienced observer. But once a particular program is unmasked, once its inner workings are explained ... its magic crumbles away; it stands revealed as a mere collection of procedures ... The observer says to himself "I could have written that". With that thought he moves the program in question from the shelf marked "intelligent", to that reserved for curios ... The object of this paper is to cause just such a re-evaluation of the program about to be "explained". Few programs ever needed it more.
Expecting your customer care team to be able to answer every single inquiry on your social media profiles is not only unrealistic, but also extremely time-consuming, and therefore, expensive. With a chatbot, you're making yourself available to consumers 24 hours a day, seven days a week. Aside from saving you money, chatbots will help you keep your social media presence fresh and active.
As people research, they want the information they need as quickly as possible and are increasingly turning to voice search as the technology advances. Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about. Ultimately, they now have the control — the ability to opt out, block, and unfollow any brand that betrays their trust.
An ecommerce website’s user interface is an important part of the overall application. It has amazing product pictures for shoppers to look at. It has an advanced search tool to help the shopper locate products. It has lovely buttons users can click to add products to the shopping cart. And it has forms for entering payment information or an address.
Chatbots are unique because they not only engage with your customers, they also retain them. This means that unlike other forms of marketing, chatbots keep your customers entertained for longer. For example, let's say you catch your audience's attention with a video. While this video may be extremely engaging, once it ends, it doesn't have much more to offer.
Developed to assist Nigerian students preparing for their secondary school exam, the University Tertiary Matriculation Examination (UTME), SimbiBot is a chatbot that uses past exam questions to help students prepare for a variety of subjects. It offers multiple choice quizzes to help students test their knowledge, shows them where they went wrong, and even offers tips and advice based on how well the student is progressing.
As IBM elaborates: “The front-end app you develop will interact with an AI application. That AI application — usually a hosted service — is the component that interprets user data, directs the flow of the conversation and gathers the information needed for responses. You can then implement the business logic and any other components needed to enable conversations and deliver results.”
We need to know the specific intents in the request (we will call them as entities), for eg — the answers to the questions like when?, where?, how many? etc., that correspond to extracting the information from the user request about datetime, location, number respectively. Here datetime, location, number are the entities. Quoting the above weather example, the entities can be ‘datetime’ (user provided information) and location(note — location need not be an explicit input provided by the user and will be determined from the user location as default, if nothing is specified).
Once the chatbot is ready and is live interacting with customers, smart feedback loops can be implemented. During the conversation when customers ask a question, chatbot smartly give them a couple of answers by providing different options like “Did you mean a,b or c”. That way customers themselves matches the questions with actual possible intents and that information can be used to retrain the machine learning model, hence improving the chatbot’s accuracy.
This means our questions must fit with the programming they have been given. Using our weather bot as an example once more, the question ‘Will it rain tomorrow’ could be answered easily. However if the programming is not there, the question ‘Will I need a brolly tomorrow’ may cause the chatbot to respond with a ‘I am sorry, I didn’t understand the question’ type response.