Online chatbots save time and efforts by automating customer support. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human. However, the opportunites provided by chatbot systems go far beyond giving responses to customers’ inquiries. They are also used for other business tasks, like collecting information about users, helping to organize meetings and reducing overhead costs. There is no wonder that size of the chatbot market is growing exponentially.
SEO has far less to do with content and words than people think. Google ranks sites based on the experience people have with brands. If a bot can enhance that experience in such a way that people are more enthusiastic about a site – they share it, return to it, talk about it, and spend more time there, it will affect positively how the site appears in Google.
Chatbots currently operate through a number of channels, including web, within apps, and on messaging platforms. They also work across the spectrum from digital commerce to banking using bots for research, lead generation, and brand awareness. An increasing amount of businesses are experimenting with chatbots for e-commerce, customer service, and content delivery.
Companies and customers can benefit from internet bots. Internet bots are allowing customers to communicate with companies without having to communicate with a person. KLM Royal Dutch Airlines has produced a chatbot that allows customers to receive boarding passes, check in reminders, and other information that is needed for a flight. Companies have made chatbots that can benefit customers. Customer engagement has grown since these chatbots have been developed.
Customer service departments in all industries are increasing their use of chatbots, and we will see usage rise even higher in the next year as companies continue to pilot or launch their own versions of the rule-based digital assistant. What are chatbots? Forrester defines them as autonomous applications that help users complete tasks through conversation. […]
Note that you can add more than one button under this card, so if the most common customer requests are your hours, location, phone number, or directions, create additional blocks with that information to return to the user. If you’re an online service-based business, you may want to include blocks in your buttons that give more information on a particular segment of your business.
1. AI-based: these ones really rely on training and are fairly complicated to set up. You train the chatbot to understand specific topics and tell your users which topics your chatbot can engage with. AI chatbots require all sorts of fall back and intent training. For example, let’s say you built a doctor chatbot (off the top of my head because I am working on one at the moment), it would have to understand that “i have a headache” and “got a headache” and “my head hurts” are the same intent. The user is free to engage and the chatbot has to pick things up.
Tay was built to learn the way millennials converse on Twitter, with the aim of being able to hold a conversation on the platform. In Microsoft’s words: “Tay has been built by mining relevant public data and by using AI and editorial developed by a staff including improvisational comedians. Public data that’s been anonymised is Tay’s primary data source. That data has been modelled, cleaned and filtered by the team developing Tay.”
2. Flow-based: these work on user interaction with buttons and text. If you have used Matthew’s chatbot, that is a flow-based chatbot. The chatbot asks a question then offers options in the form of buttons (Matthew’s has a yes/no option). These are more limited, but you get the possibility of really driving down the conversation and making sure your users don’t stray off the path.
To inspire your first (or next) foray into the weird and wonderful world of chatbots, we've compiled a list of seven brands whose bot-based campaigns were fueled by an astute knowledge of their target audiences and solid copywriting. Check them out below, and start considering if a chatbot is the right move for your own company's next big marketing campaign.
Training a chatbot happens at much faster and larger scale than you teach a human. Humans Customer Service Representatives are given manuals and have them read it and understand. While the Customer Support Chatbot is fed with thousands of conversation logs and from those logs, the chatbot is able to understand what type of question requires what type of answers.
A chatbot works in a couple of ways: set guidelines and machine learning. A chatbot that functions with a set of guidelines in place is limited in its conversation. It can only respond to a set number of requests and vocabulary, and is only as intelligent as its programming code. An example of a limited bot is an automated banking bot that asks the caller some questions to understand what the caller wants done. The bot would make a command like “Please tell me what I can do for you by saying account balances, account transfer, or bill payment.” If the customer responds with "credit card balance," the bot would not understand the request and would proceed to either repeat the command or transfer the caller to a human assistant.
If it happens to be an API call / data retrieval, then the control flow handle will remain within the ‘dialogue management’ component that will further use/persist this information to predict the next_action, once again. The dialogue manager will update its current state based on this action and the retrieved results to make the next prediction. Once the next_action corresponds to responding to the user, then the ‘message generator’ component takes over.
This was a strategy eBay deployed for holiday gift-giving in 2018. The company recognized that purchasing gifts for friends and family isn’t necessarily a simple task. For many of their customers, selecting gifts had become a stressful and arduous process, especially when they didn’t have a particular item in mind. In response to this feeling, eBay partnered with Facebook Messenger to introduce ShopBot.
WeChat combines a chat-based interface with vast library of add-on features such as a mobile wallet, chat-based transactions, and chat-based media and interactive widgets, and exposes it all to businesses through a powerful API that enables businesses from mom and pop noodle shops to powerhouses such as Nike and Burberry to “friend” their customers and market to them in never before imaginable ways. Over 10MM businesses in China have WeChat accounts, and it is becoming increasingly popular for small businesses to only have a WeChat account, forgoing developing their own website or mobile app completely. US technology firms, in particular Facebook, are taking note.
The term "ChatterBot" was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations' apps and websites.  Chatbots can be classified into usage categories such as conversational commerce (e-commerce via chat), analytics, communication, customer support, design, developer tools, education, entertainment, finance, food, games, health, HR, marketing, news, personal, productivity, shopping, social, sports, travel and utilities.
Several studies accomplished by analytics agencies such as Juniper or Gartner  report significant reduction of cost of customer services, leading to billions of dollars of economy in the next 10 years. Gartner predicts an integration by 2020 of chatbots in at least 85% of all client's applications to customer service. Juniper's study announces an impressive amount of $8 billion retained annually by 2022 due to the use of chatbots.