Indeed, this is one of the key benefits of chatbots – providing a 24/7/365 presence that can give prospects and customers access to information no matter when they need it. This, in turn, can result in cost-savings for companies that deploy chatbots, as they cut down on the labour-hours that would be required for staff to manage a direct messaging service every hour of the week.
Typically, companies applied a passive engagement method with consumers. In other words, customer support only responds to complaining consumers – but never initiate any conversations or look for feedback. While this method was fine for a long while, it doesn’t work anymore with millennials. Users want to communicate with attentive brands who have a 24/7 support system and they won’t settle for anything less.
The most widely used anti-bot technique is the use of CAPTCHA, which is a form of Turing test used to distinguish between a human user and a less-sophisticated AI-powered bot, by the use of graphically-encoded human-readable text. Examples of providers include Recaptcha, and commercial companies such as Minteye, Solve Media, and NuCaptcha. Captchas, however, are not foolproof in preventing bots as they can often be circumvented by computer character recognition, security holes, and even by outsourcing captcha solving to cheap laborers.
To envision the future of chatbots/virtual assistants, we need to take a quick trip down memory lane. Remember Clippy? Love him or hate him, he’s ingrained in our memory as the little assistant who couldn’t (sorry, Clippy.).  But someday, this paper clip could be the chosen one. Imagine with me if you will a support agent speaking with a customer over the phone, or even chat support. Clippy could be listening in, reviewing the questions the customer is posing, and proactively providing relevant content to the support agent. Instead of digging around from system to system, good ‘ole Clippy would have their back, saving them the trouble of hunting down relevant information needed for the task at hand.
However, since Magic simply connects you with human operators who carry our your requests, the service does not leverage AI to automate its processes, and thus the service is expensive and thus may lack mainstream potential. The company recently launched a premium service called Magic+ which gets you higher level service for $100 per hour, indicating that it sees its market among business executives and other wealthy customers.
Through Amazon’s developer platform for the Echo (called Alexa Skills), developers can develop “skills” for Alexa which enable her to carry out new types of tasks. Examples of skills include playing music from your Spotify library, adding events to your Google Calendar, or querying your credit card balance with Capital One — you can even ask Alexa to “open Dominoes and place my Easy Order” and have pizza delivered without even picking up your smartphone. Now that’s conversational commerce in action.
You may remember Facebook’s big chatbot push in 2016 –  when they announced that they were opening up the Messenger platform to chatbots of all varieties. Every organization suddenly needed to get their hands on the technology. The idea of having conversational chatbot technology was enthralling, but behind all the glitz, glamour and tech sex appeal, was something a little bit less exciting. To quote Gizmodo writer, Darren Orf:
Disney invited fans of the movie to solve crimes with Lieutenant Judy Hopps, the tenacious, long-eared protagonist of the movie. Children could help Lt. Hopps investigate mysteries like those in the movie by interacting with the bot, which explored avenues of inquiry based on user input. Users can make suggestions for Lt. Hopps’ investigations, to which the chatbot would respond.
The bot (which also offers users the opportunity to chat with your friendly neighborhood Spiderman) isn’t a true conversational agent, in the sense that the bot’s responses are currently a little limited; this isn’t a truly “freestyle” chatbot. For example, in the conversation above, the bot didn’t recognize the reply as a valid response – kind of a bummer if you’re hoping for an immersive experience.
Chatfuel is a platform that lets you build your own Chatbot for Messenger (and Telegram) for free. The only limit is if you pass more than 100,000 conversations per month, but for most businesses that won't be an issue. No understanding of code is required and it has a simple drag-and-drop interface. Think Wix/Squarespace for bots (side note: I have zero affiliation with Chatfuel).
As the above chart (source) illustrates, email click-rate has been steadily declining. Whilst open rates seem to be increasing - largely driven by mobile - the actual engagement from email is nosediving. Not only that, but it's becoming more and more difficult to even reach someone's email inbox; Google's move to separate out promotional emails into their 'promotions' tab and increasing problems of email deliverability have been top reasons behind this.
A chatbot works in a couple of ways: set guidelines and machine learning. A chatbot that functions with a set of guidelines in place is limited in its conversation. It can only respond to a set number of requests and vocabulary, and is only as intelligent as its programming code. An example of a limited bot is an automated banking bot that asks the caller some questions to understand what the caller wants done. The bot would make a command like “Please tell me what I can do for you by saying account balances, account transfer, or bill payment.” If the customer responds with "credit card balance," the bot would not understand the request and would proceed to either repeat the command or transfer the caller to a human assistant.
Message generator component consists of several user defined templates (templates are nothing but sentences with some placeholders, as appropriate) that map to the action names. So depending on the action predicted by the dialogue manager, the respective template message is invoked. If the template requires some placeholder values to be filled up, those values are also passed by the dialogue manager to the generator. Then the appropriate message is displayed to the user and the bot goes into a wait mode listening for the user input.

“The chat space is sort of the last unpolluted space [on your phone],” said Sam Mandel, who works at the startup studio Betaworks and is also building a weather bot for Slack called Poncho. “It’s like the National Park of people’s online experience. Right now, the way people use chat services, it’s really a good private space that you control.” (That, of course, could quickly go sour if early implementations are too spammy or useless.)
There are NLP services and applications programming interfaces that are used to build the chatbots and make it possible for all type of businesses, small. Medium and large scale. The main point here is that Smart Bots have the potential to help increase your customer base by improving the customer support services and as a result boosts the sales as well as profits. They are an opportunity for many small and mid-sized companies to reach a huge customer base.
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A chatbot is an artificial intelligence (AI) program that simulates interactive human conversation by using key pre-calculated user phrases and auditory or text-based signals. Chatbots are frequently used for basic customer service and marketing systems that frequent social networking hubs and instant messaging (IM) clients. They are also often included in operating systems as intelligent virtual assistants.
Founded by Pavel Durov, creator of Russia’s equivalent to Facebook, Telegram launched in 2013 as a lightweight messaging app to combine the speed of WhatsApp with the ephemerality of Snapchat along with claimed enhanced privacy and security through its use of the MTProto protocol (Telegram has offered a $200k prize to any developer who can crack MTProto’s security). Telegram has 100M MAUs, putting it in the second tier of messaging apps in terms of popularity.

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Now, with the rise of website chatbots, this trend of two-way conversations can be taken to a whole new level. Conversational marketing can be done across many channels, such as over the phone or via SMS. However, an increasing number of companies are leveraging social media to drive their conversational marketing strategy to distinguish their brand and solidify their brand’s voice and values. When most people refer to conversational marketing, they’re talking about interactions started using chatbots and live chat – that move to personal conversations.

More and more businesses are choosing AI chatbots as part of their customer service team. There are several reasons for that. Chatbots can answer customers’ inquiries cheaply, quickly, in real-time. Another reason is the ease of installation of such chatbot: once you have a fine live chat app, it takes a couple of minutes to integrate a chatbot with it.

Chatbots can have varying levels of complexity and can be stateless or stateful. A stateless chatbot approaches each conversation as if it was interacting with a new user. In contrast, a stateful chatbot is able to review past interactions and frame new responses in context. Adding a chatbot to a company's service or sales department requires low or no coding; today, a number of chatbot service providers that allow developers to build conversational user interfaces for third-party business applications.


Because chatbots are predominantly found on social media messaging platforms, they're able to reach a virtually limitless audience. They can reach a new customer base for your brand by tapping into new demographics, and they can be integrated across multiple messaging applications, thus making you more readily available to help your customers. This, in turn, opens new opportunities for you to increase sales.
A chatbot is an automated program that interacts with customers like a human would and cost little to nothing to engage with. Chatbots attend to customers at all times of the day and week and are not limited by time or a physical location. This makes its implementation appealing to a lot of businesses that may not have the man-power or financial resources to keep employees working around the clock.
However, chatbots are not just limited to answering queries and providing basic knowledge. They can work as an aid to the teacher/instructor by identifying spelling and grammatical mistakes with precision, checking homework, assigning projects, and, more importantly, keeping track of students' progress and achievements. A human can only do so much, whereas a bot has virtually an infinite capacity to store and analyse all data.
Disney invited fans of the movie to solve crimes with Lieutenant Judy Hopps, the tenacious, long-eared protagonist of the movie. Children could help Lt. Hopps investigate mysteries like those in the movie by interacting with the bot, which explored avenues of inquiry based on user input. Users can make suggestions for Lt. Hopps’ investigations, to which the chatbot would respond.
Botsify is another Facebook chatbot platform that helps make it easy to integrate chatbots into the system. Its paid subscription helps you in five easy steps. 1) Log into the botsify.com site, 2) Connect your Facebook account, 3) Setup a webhook, 4) Write up commands for the chatbot you are creating, and 5) Let Botisfy handle the customer service for you. If the paid services are a little too much, they do offer a free service that lets you create as many bots as your lovely imagination can dream up.
Chattypeople is the best chatbot platform for creating an AI chatbot on Facebook with integrated Facebook commerce. With Chattypeople you can create a Facebook message both quickly and easily, no coding required. The platform's simplicity makes it ideal for entrepreneurs and marketers in smaller companies, while its technology makes it suitable for enterprise customers. You can make a simple bot answering customer service questions or integrate it with Shopify to monetize your Facebook fan pages. ChattyPeople is where f-commerce and ai-commerce come together. Chattypeople is 100% free to get started.
Of course, each messaging app has its own fine print for bots. For example, on Messenger a brand can send a message only if the user prompted the conversation, and if the user doesn't find value and opt to receive future notifications within those first 24 hours, there's no future communication. But to be honest, that's not enough to eradicate the threat of bad bots.
What does the Echo have to do with conversational commerce? While the most common use of the device include playing music, making informational queries, and controlling home devices, Alexa (the device’s default addressable name) can also tap into Amazon’s full product catalog as well as your order history and intelligently carry out commands to buy stuff. You can re-order commonly ordered items, or even have Alexa walk you through some options in purchasing something you’ve never ordered before.
Earlier, I made a rather lazy joke with a reference to the Terminator movie franchise, in which an artificial intelligence system known as Skynet becomes self-aware and identifies the human race as the greatest threat to its own survival, triggering a global nuclear war by preemptively launching the missiles under its command at cities around the world. (If by some miracle you haven’t seen any of the Terminator movies, the first two are excellent but I’d strongly advise steering clear of later entries in the franchise.)

At this year’s I/O, Google announced its own Facebook Messenger competitor called Allo. Apart from some neat features around privacy and self-expression, the really interesting part of Allo is @google, the app’s AI digital assistant. Google’s assistant is interesting because the company has about a decades-long head start in machine learning applied to search, so its likely that Allo’s chatbot will be very useful. In fact, you could see Allo becoming the primary interface for interacting with Google search over time. This interaction model would more closely resemble Larry Page’s long-term vision for search, which goes far beyond the clumsy search query + results page model of today:

For example, say you want to purchase a pair of shoes online from Nordstrom. You would have to browse their site and look around until you find the pair you wanted. Then you would add the pair to your cart to go through the motions of checking out. But in the case Nordstrom had a conversational bot, you would simply tell the bot what you’re looking for and get an instant answer. You would be able to search within an interface that actually learns what you like, even when you can’t coherently articulate it. And in the not-so-distant future, we’ll even have similar experiences when we visit the retail stores.
Chatbots are unique because they not only engage with your customers, they also retain them. This means that unlike other forms of marketing, chatbots keep your customers entertained for longer. For example, let's say you catch your audience's attention with a video. While this video may be extremely engaging, once it ends, it doesn't have much more to offer.
SEO has far less to do with content and words than people think. Google ranks sites based on the experience people have with brands. If a bot can enhance that experience in such a way that people are more enthusiastic about a site – they share it, return to it, talk about it, and spend more time there, it will affect positively how the site appears in Google.

In business-to-business environments, chatbots are commonly scripted and used to respond to frequently asked questions or perform simple, repetitive calls to action. In sales, for example, a chatbot may be a quick way for sales reps to get phone numbers. Chatbots can also be used in service departments, assisting service agents in answering repetitive requests. For example, a service rep might provide the chatbot with an order number and ask when the order was shipped. Generally, once a conversation gets too complex for a chatbot, the call or text window will be transferred to a human service agent.
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