What began as a televised ad campaign eventually became a fully interactive chatbot developed for PG Tips’ parent company, Unilever (which also happens to own an alarming number of the most commonly known household brands) by London-based agency Ubisend, which specializes in developing bespoke chatbot applications for brands. The aim of the bot was to not only raise brand awareness for PG Tips tea, but also to raise funds for Red Nose Day through the 1 Million Laughs campaign.
Chatfuel is one of the leading chatbot development platforms to develop chatbots for Facebook Messenger. One of the main reasons of Chatfuel’s popularity is easy to use interface. No knowledge of programming is required to create basic chatbot. People with non-technical background too can create bots using the platform and launch on their Facebook page.…
Reduce costs: The potential to reduce costs is one of the clearest benefits of using a chatbot. A chatbot can provide a new first line of support, supplement support during peak periods or offer an additional support option. In all of these cases, employing a chatbot can help reduce the number of users who need to speak with a human. You can avoid scaling up your staff or offering human support around the clock.
However, since Magic simply connects you with human operators who carry our your requests, the service does not leverage AI to automate its processes, and thus the service is expensive and thus may lack mainstream potential. The company recently launched a premium service called Magic+ which gets you higher level service for $100 per hour, indicating that it sees its market among business executives and other wealthy customers.
With the AI future closer to becoming a reality, companies need to begin preparing to join that reality—or risk getting left behind. Bots are a small, manageable first step toward becoming an intelligent enterprise that can make better decisions more quickly, operate more efficiently, and create the experiences that keep customers and employees engaged.
“There is hope that consumers will be keen on experimenting with bots to make things happen for them. It used to be like that in the mobile app world 4+ years ago. When somebody told you back then… ‘I have built an app for X’… You most likely would give it a try. Now, nobody does this. It is probably too late to build an app company as an indie developer. But with bots… consumers’ attention spans are hopefully going to be wide open/receptive again!” — Niko Bonatsos, Managing Director at General Catalyst
Specialized conversational bots can be used to make professional tasks easier. For example, a conversational bot could be used to retrieve information faster compared to a manual lookup; simply ask, “What was the patient’s blood pressure in her May visit?” The conversational bot will answer instantly instead of the user perusing through manual or electronic records.
The term "ChatterBot" was originally coined by Michael Mauldin (creator of the first Verbot, Julia) in 1994 to describe these conversational programs. Today, most chatbots are accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or WeChat, or via individual organizations' apps and websites. Chatbots can be classified into usage categories such as conversational commerce (e-commerce via chat), analytics, communication, customer support, design, developer tools, education, entertainment, finance, food, games, health, HR, marketing, news, personal, productivity, shopping, social, sports, travel and utilities.